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An present partnership deal between a Spanish-based gaming operator with a big presence in Latin America and LaLiga soccer powerhouse has been prolonged to cowl 5 extra years.
Affirming Latin America Presence
Multinational gaming firm Codere introduced its Latin America-focused sponsorship settlement with Actual Madrid CF has been prolonged all through June 2026. Codere and the powerhouse from the Spanish top-flight soccer league initially teamed up again in 2016.
We’re thrilled with this renewed alliance with Actual Madrid, with whom we share the identical values and ambition to be the very best at what we do, and sit up for benefitting from the famend Actual Madrid model.”
Vicente Di Loreto, CEO, Codere
The brand new deal covers markets wherein Codere On-line is already operational, together with Argentina (Metropolis of Buenos Aires), Colombia, Mexico and Panama, in addition to some other markets within the Latin American area that will regulate sports activities betting and gaming sooner or later. It additionally covers areas outdoors of the Metropolis of Buenos Aires in Argentina, Brazil, Chile, Peru, Puerto Rico and Uruguay.
“The renewal of this strategic settlement with Actual Madrid will play a key function within the deployment of our formidable growth venture throughout Latin America,” stated Codere On-line Managing Director Moshe Edree.
It won’t solely permit us to strengthen our on-line sports activities betting presence within the markets the place we function at this time, but in addition permit us to make use of the Actual Madrid model in different high-growth Latin American markets corresponding to Brazil, Chile, or Peru, when and in the event that they change into regulated.”
Moshe Edree, Managing Director, Codere On-line
The partnership extension will see Codere consolidate its market place within the area and broaden its geographic scope to over 20 nations, together with the Dominican Republic and all of Central and South America. The settlement is the newest step of the corporate’s technique to determine a robust presence and change into a number one on-line gaming operator in Latin America.
Soccer Partnerships Hint the Approach
The deal extension with Actual Madrid continued on the identical trajectory set by sponsorship offers Codere signed with key soccer groups in Latin America, LigaMX Monterrey Rayados Football Club and Club Atlético River Plate of the Primera División in Argentina.
Codere and the group from LigaMX signed a 4-year deal in February to make the playing agency the primary sponsor of the soccer membership ranging from July this yr. The cope with Monterey Rayados additional strengthened Codere’s presence in Mexico, the place the corporate has been working since 1998.
By the top of July, Codere teamed with Membership Atlético River Plate to change into the Argentinian group’s official betting associate and have its brand function on the group’s shirt sleeve. Codere and the soccer membership signed a 4-year deal.
Codere’s growth in Latin America was the primary driver behind the expansion at its on-line division, Codere On-line, which posted a 43% rise in gaming revenue in Q3 2021.
The net gaming arm of the group signed a definitive agreement to merge with particular function acquisition firm (SPAC) DD3 Acquisition Corp II to make use of the SPAC as a automobile to go dwell on the NASDAQ.
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