Why the Collaboration Would Be Just Perfect

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If the rumours floating across the streetwear group are true, then there is perhaps a Supreme and Tiffany & Co. collaboration on the way in which.

Instagram person DropsByJay has shared that the 2 manufacturers is perhaps unveiling “a number of distinctive items” as a part of a set that might change into the spotlight of the Fall/Winter 2021 season. For followers of the streetwear label and the latter luxurious jewelry model, each primarily based in New York, the pairing could also be too good to be true. However possibly not.

Since its US$15.8 billion (approx. S$21.35 billion) acquisition by LVMH late final 12 months, Tiffany & Co. has undergone a big transformation. In July, the 184-year-old model shook up the streets of New York with a controversial campaign that featured the slogan “Not Your Mom’s Tiffany” — a transparent try to draw a youthful group of luxurious prospects.

However Tiffany actually marked its new period with a viral marketing campaign starring its new celeb ambassadors, Beyoncé and Jay-Z, in addition to a rare painting by Jean-Michel Basquiat.

You may credit score Tiffany’s new give attention to hype, celeb and tradition to Alexandre Arnault, who turned the model’s government vp after its acquisition. The LVMH inheritor was beforehand the CEO of Rimowa, the place he revamped the baggage model via collaborations with luxurious labels like Dior and Moncler and, extra importantly, streetwear giants like Off-White and Supreme.

The Supreme x Rimowa assortment from 2018, which bought out in 16 seconds. (Photograph credit score: Supreme)

Throughout his four-year tenure, Arnault tapped on his understanding of the streetwear world to raise Rimowa’s signature grooved aluminium suitcase into a standing image for the brand new era. He additionally made some huge cash for the corporate within the course of.

It’s clear that he’s going to do the identical at Tiffany, the place he has already introduced on board the American artist Daniel Arsham for a shock collaboration. Arsham, who was beforehand picked by Arnault to reinterpret Rimowa’s baggage, created limited-edition sculptures of Tiffany’s iconic Blue Field, every one accompanied by a particular Tiffany Knot bracelet set with diamonds and tsavorite.

We are able to count on one thing comparable from the rumoured Supreme x Tiffany & Co. collaboration, which could be very prone to occur. In addition to Arnault, Tiffany’s newly-appointed artistic director Ruba Abu-Nimah is a fan of the American streetwear model, which broke into luxurious style with its now legendary collaboration with Louis Vuitton in 2017. The Supreme x Tiffany & Co assortment will likewise go away simply as a lot of an influence on the world of luxurious jewelry.

Nonetheless, Supreme followers may also look out for one more collaboration — one with True Faith, which dominated the 2000s with its denims worn by stars like Paris Hilton, Megan Fox and Jessica Simpson. The American denim model has been gearing up for a comeback because it appointed Bella Hadid as its ambassador in 2018.

Maybe it should lastly get the enhance it wants via its upcoming assortment with Supreme, which skateboarder Tyshawn Jones supplied our first have a look at under.