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U.S. Ski & Snowboard introduced right now the appointment of Sophie Goldschmidt because the group’s subsequent President and CEO. Goldschmidt will formally start on Oct. 18, taking on from present President and CEO Tiger Shaw. Goldschmidt will probably be relocating from Los Angeles to Park Metropolis, Utah.
In her profession, Goldschmidt has held quite a few management, business and advertising and marketing roles with a number of of the world’s most well-known and prestigious organizations – most just lately as CEO of the World Surf League (WSL). Previous to that, she held govt positions on the Nationwide Basketball Affiliation (NBA), the Ladies’s Tennis Affiliation (WTA), the Rugby Soccer Union (RFU), Chime Sports activities Advertising and marketing (CSM), the PGA European Tour and Adidas.
“I’m thrilled to be the subsequent chief of U.S. Ski & Snowboard,” mentioned Goldschmidt. “My precedence is to construct on the group’s sturdy foundations. To take the degrees of efficiency to new heights, to develop the variety of individuals and followers we have interaction with, along with creatively unlocking new worth and funding. I see important alternatives to additional develop the profiles of the seven sports activities and of the athletes, who’re inspirational position fashions. I’m additionally trying ahead to working with the workers, coaches, golf equipment, the broader snow sports activities neighborhood, different key stakeholders and companions. I’m an avid skier with a ardour for snow sports activities, which actually makes this a dream alternative for me on the proper time. I can’t wait to get going.”
Goldschmidt will probably be taking on for Tiger Shaw, who’s stepping down from his place as President and CEO of U.S. Ski & Snowboard after eight years. Shaw will keep on to help Goldschmidt through the transition and can subsequently be part of the U.S. Ski & Snowboard Basis Board as a Trustee specializing in athlete fundraising – a key precedence of Shaw’s throughout his time on the group.
As CEO of the WSL — a place she held for lower than three years — Goldschmidt negotiated a 10-year settlement with the athletes and led the implementation of equal prize cash for women and men. She additionally secured “unprecedented ranges of linear and digital distribution, together with a first-of-its-kind Fb partnership, along with document income efficiency,” in keeping with a U.S. Ski & Snowboard press launch. “She additionally delivered the first-ever aggressive occasions using wave know-how on the WSL’s Surf Ranch, relaunched the group’s ocean well being advocacy program WSL PURE and considerably raised the WSL’s profile globally.”
The discharge goes on to say, as Chief Business and Advertising and marketing Officer of the RFU, Goldschmidt was accountable for all the union’s revenue-generating areas and business packages, along with its advertising and marketing and digital communications. She was additionally Group Managing Director at CSM. In her time on the NBA because the Senior Vice President and Managing Director of Europe, the Center East and Africa, Goldschmidt “helped spearhead the NBA’s international growth of its model,” reads the discharge. Previous to the NBA, Goldschmidt served as a Vice President of Gross sales and Advertising and marketing for the WTA globally, and he or she started her profession at Adidas. Goldschmidt was additionally one of many first two feminine board members of the PGA European Tour. She has spent a lot of her profession within the U.S. and attended Baylor College on a tennis scholarship.
“Sophie brings a useful degree of tacit information gained from her earlier roles working with athletes and sports activities organizations,“ mentioned U.S. Ski & Snowboard Board of Administrators Chair Kipp Nelson. “Sophie’s management, business and advertising and marketing expertise, mixed together with her dedication to the athletes, made her the best candidate. Her potential to develop engagement and lift the worldwide profile of athletes, groups and types will straight profit all U.S. Ski & Snowboard stakeholders.”
“I’d like to offer Sophie a heat welcome to the group, whereas on the identical time thanking Tiger for every little thing he has completed the final eight years,” mentioned two-time Olympic champion and six-time world champion Mikaela Shiffrin. “I’m trying ahead to this new period of management for all of our U.S. Ski & Snowboard athletes as we head into this pivotal Beijing 2022 Olympic 12 months. Based mostly on what I’ve learn, heard, in addition to the interplay we’ve had to date, I really feel that Sophie’s business, advertising and marketing, and sports activities group expertise is a novel mix of traits that can set us up for achievement strategically not solely heading into the Olympics, however – maybe extra importantly – shifting ahead as we construct the way forward for our sports activities and encourage the subsequent technology of skiers and snowboarders.”
Goldschmidt’s instant efforts will give attention to spending high quality time with the athletes, different key stakeholders and enterprise companions to totally immerse herself in all facets of the sports activities and group, whereas in parallel creating the important thing strategic priorities and plans for the subsequent stage of the group’s development main into the Olympic Winter Video games Beijing 2022, in keeping with the U.S. Ski & Snowboard launch.
“After a really complete search, we couldn’t be happier with the choice to pick Sophie as U.S. Ski & Snowboard’s new President and CEO,” mentioned U.S. Cross Nation Workforce alumna and govt search committee co-chair Kikkan Randall. “I’m notably enthusiastic about Sophie’s expertise working straight with world-class athletes throughout a myriad of sports activities, she actually understands tips on how to put athletes on the forefront.”
Goldschmidt was additionally beforehand named one in all Forbes Most Highly effective Ladies in Sport, AdWeek’s Most Highly effective Ladies in Sport, Sports activities Enterprise Journal’s Forty beneath Forty, Leaders in Sport Below 40 Award, Advertising and marketing Week’s Imaginative and prescient Award and Sport360 Most Influential Ladies in Sport.
Modified launch courtesy of U.S. Ski & Snowboard.
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