Why the collaboration would make sense

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If the rumours floating across the streetwear neighborhood are true, then there could be a Supreme and Tiffany & Co. collaboration on the best way.

Instagram person DropsByJay has shared that the 2 manufacturers could be unveiling “a number of distinctive items” as a part of a set that would grow to be the spotlight of the Fall/Winter 2021 season. For followers of the streetwear label and the latter luxurious jewelry model, each based mostly in New York, the pairing could also be too good to be true. However perhaps not.

Since its US$15.8 billion (approx. S$21.35 billion) acquisition by LVMH late final yr, Tiffany & Co. has undergone a major transformation. In July, the 184-year-old model shook up the streets of New York with a controversial campaign that featured the slogan “Not Your Mom’s Tiffany” — a transparent try to draw a youthful group of luxurious clients.

However Tiffany actually marked its new period with a viral marketing campaign starring its new superstar ambassadors, Beyoncé and Jay-Z, in addition to a rare painting by Jean-Michel Basquiat.

You may credit score Tiffany’s new deal with hype, superstar and tradition to Alexandre Arnault, who turned the model’s govt vp after its acquisition. The LVMH inheritor was beforehand the CEO of Rimowa, the place he revamped the bags model by means of collaborations with luxurious labels like Dior and Moncler and, extra importantly, streetwear giants like Off-White and Supreme.

The Supreme x Rimowa assortment from 2018, which bought out in 16 seconds. (Photograph credit score: Supreme)

Throughout his four-year tenure, Arnault tapped on his understanding of the streetwear world to raise Rimowa’s signature grooved aluminium suitcase into a standing image for the brand new era. He additionally made some huge cash for the corporate within the course of.

It’s clear that he’s going to do the identical at Tiffany, the place he has already introduced on board the American artist Daniel Arsham for a shock collaboration. Arsham, who was beforehand picked by Arnault to reinterpret Rimowa’s baggage, created limited-edition sculptures of Tiffany’s iconic Blue Field, each accompanied by a particular Tiffany Knot bracelet set with diamonds and tsavorite.

We will count on one thing related from the rumoured Supreme x Tiffany & Co. collaboration, which may be very prone to occur. Apart from Arnault, Tiffany’s newly-appointed inventive director Ruba Abu-Nimah is a fan of the American streetwear model, which broke into luxurious vogue with its now legendary collaboration with Louis Vuitton in 2017. The Supreme x Tiffany & Co assortment will likewise go away simply as a lot of an affect on the world of luxurious jewelry.

Nonetheless, Supreme followers may look out for an additional collaboration — one with True Faith, which dominated the 2000s with its denims worn by stars like Paris Hilton, Megan Fox and Jessica Simpson. The American denim model has been gearing up for a comeback because it appointed Bella Hadid as its ambassador in 2018.

Maybe it would lastly get the enhance it wants by means of its upcoming assortment with Supreme, which skateboarder Tyshawn Jones supplied our first have a look at under.