Boxing: Canelo Alvarez overtakes Cristiano Ronaldo as most marketable male athlete in the world

Boxer Canelo Alvarez ranks fourth within the listing of essentially the most marketable athletes worldwide in 2021, adopted by Paulo Dybala and Cristiano Ronaldo who rank fifth and sixth, respectively.

The listing was launched by SportsPro and is topped by three feminine athletes in creative gymnast Simone Biles, tennis star Naomi Osaka and footballer Ashlyn Harris.

“With the social media experience of Greenfly and the analytical nous of Zoomph, we’re assured that this 12 months’s 50MM listing and devoted content material hub affords a complete rating of athlete marketability,” famous Paul Visitor, SportsPro’s industrial director.

“Based mostly not simply on attain but additionally an understanding of crossover attraction and the demographics with shopping for energy, we really feel as if this 12 months’s 50 symbolize a real snapshot of the place athlete advertising is in a world the place their voices are being heard louder than they ever have earlier than.”