adidas originals debuts new collection with designer Ji Won Choi

adidas Originals debuted a extremely anticipated collaboration with New York-based designer Ji Received Choi with a presentation at London Trend Week and official itemizing on the British Trend Council calendar. The capsule ladies’s ready-to-wear assortment explores the concept of motion whereas reimagining iconic adidas Originals three stripes designs by means of the lens of sport and tradition.

The adidas Originals by Ji Received Choi assortment celebrates the designer’s Korean heritage with stylistic inspiration and cultural references. Choi tailored her private design philosophy to the sportswear-inspired line to ship a recent tackle the traditional tracksuit.

The presentation passed off in Hawley Wharf, a by no means earlier than used underground location in Camden. The huge concrete house hosted a daring multi-layered construction, with every layer referencing a shade from the gathering. The set was impressed by the unattainable staircase the place fashions moved in a steady loop all through the construction, showcasing the sense of motion throughout the assortment.

Immersed throughout the expansive oasis, fashions wore tonal appears in hues of lavender, darkish blue, pink, inexperienced, pink and black all prominently bearing the long-lasting three stripe design. Originals’ adicolor tracksuit idea was reinterpreted utilizing Ji Received’s distinctive, signature stripe motif developed for her thesis assortment whereas learning at Parsons Faculty of Design. The long-lasting Originals three stripes tackle new which means, extending off the clothes creating a way of motion, whereas additionally functioning as tie closures on the knee of a pant or jacket entrance. Presenting the tracksuit silhouette in many alternative variations, adidas Originals by Ji Received Choi highlights distinction: voluminous huge leg pants paired with a modern, crisp monitor high or a wide-sleeve tackle a monitor high with elongated straps.

Impressed by her go to to adidas headquarters in Germany, Ji Received integrated extra athletic items throughout the assortment by means of bodysuits and swimwear; versatile and excellent for styling. Every look was paired with adidas Originals’ latest ladies’s footwear idea, Smooth in an added nod to the gathering’s ease and flexibility.

With the premiere providing of 17 items starting from tracksuits, a jumpsuit, bodysuits, equipment and swimwear, the gathering launches with a playful, saturated color palette that gives a visible, graphic distinction to the white adidas Originals stripe element. A later providing to come back within the Spring will see the gathering rendered in a black and white shade palette.

adidas Originals by Ji Received Choi was designed to create confidence for the wearer, however with ease; a loud assertion by means of easy clothes.