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American gymnast Simone Biles, Japanese tennis participant Naomi Osaka and Portuguese footballer Cristiano Ronaldo have been named among the many high ten most marketable athletes on the earth.
Media firm SportsPro, in partnership with digital media monetisation firm Greenfly and digital measurement platform Zoomph, have listed the 50 most marketable athletes around.
In accordance with Zoomph‘s director of strategic initiatives and enterprise intelligence Scott Lewis, the record is just not solely based mostly on the frequency, attain and engagement of social media posts from the athletes, but in addition the demographic make-up and client affinities of their viewers.
Zoomph analysed greater than 7,000 athletes lively in 2021 on at the least three of the 4 main social platforms – Fb, Twitter, Instagram and TikTok – between January and July 2021.
Remarkably, feminine athletes take up the highest three spots, 5 of the highest 10, and 38 p.c of the highest 50.
With out additional ado, listed below are the highest 10 most marketable athletes, in accordance with SportsPro.
10) Alex Morgan
US footballer Alex Morgan makes the highest 10 with an influencer rating of 171. The ahead at present performs for NWSL aspect Orlando Pleasure, having loved a brief stint at English membership Tottenham Hotspur final 12 months.
The 32-year-old has loved a highly-successful profession up to now, successful the Ladies’s Champions League with Lyon in 2017. She additionally has two World Cup titles and an Olympic gold medal to her title.
9) Novak Djokovic
Tennis star Novak Djokovic is available in at ninth after scoring 172. The Serbian is taken into account a controversial character, however is likely one of the greatest tennis gamers the world has ever seen.
He has earned 20 Grand Slam titles throughout an illustrious profession, which seems to be set to proceed for a while. The 34-year-old can be at present ranked as world primary.
8) Stefanos Tsitsipas
With an influencer rating of 173, Stefanos Tsitsipas makes the highest 10 simply forward of fellow tennis participant Djokovic. The Greek star is simply initially of his profession, however has already risen to quantity three on the earth rankings.
At 23-years-old, Tsitsipas is but to win a Grand Slam, however reached the Australian Open semi-final and French Open last this 12 months.
7) Ali Krieger
Morgan’s Orlando Pleasure teammate Ali Krieger is available in at quantity seven with a rating of 174. The 37-year-old has earned two World Cup titles with the US.
Krieger can be a distinguished member of the LGBTQ+ group and is married to goalkeeper Ashlyn Harris. The couple adopted a child daughter in February.
6) Cristiano Ronaldo
Cristiano Ronaldo, thought-about one of many best soccer gamers of all time, is at quantity six with 174. The Portuguese ahead at present performs for Juventus, however has gained practically each title accessible throughout his profession.
This consists of seven league titles, 5 Champions Leagues, one UEFA European Championship, and one UEFA Nations League. The 36-year-old has additionally acquired the Ballon d’Or award 5 instances.
Apparently, Ronaldo’s rival Lionel Messi positioned twelfth in SportsPro’s record of essentially the most marketable athletes on the earth.
5) Paulo Dybala
Ronaldo is joined on SportsPro’s record by Juventus teammate Paulo Dybala, who achieved an influencer rating of 176.
Argentina’s Dybala joined Juventus in 2015, and has since gained Serie A 5 instances. The 27-year-old has additionally been named within the league’s workforce of the season 4 instances.
4) Canelo Álvarez
With an influencer rating of 177, Mexican boxer Canelo Álvarez has taken fourth place.
The 31-year-old has gained a number of world championships in 4 weight courses from gentle middleweight to gentle heavyweight, together with unified titles in three of these weight courses. Álvarez is at present a unified tremendous middleweight world champion.
3) Ashlyn Harris
Ashlyn ranks 4 locations increased than her spouse Ali Krieger, sitting at quantity three with 178. The goalkeeper, who performs for Orlando Pleasure, was a part of the US workforce which gained the World Cup in 2015 and 2019.
Harris has additionally performed for Saint Louis Athletica, Washington Freedom, and Western New York Flash, in addition to FCR 2001 Duisburg and Tyresö FF.
2) Naomi Osaka
Tennis participant Naomi Osaka has turn out to be one of the vital well-known sportswomen on the earth for her achievements on and off the courtroom. She ranks because the second most marketable athlete on the earth with a rating of 179.
The 23-year-old has earned 4 Grand Slams throughout her profession up to now, triumphing at each the US Open and Australian Open twice.
Osaka has additionally gained vital recognition as an activist. Earlier than every match eventually 12 months’s US Open, she entered the Arthur Ashe Stadium carrying a facemask bearing the title of a sufferer of racism and police brutality in the USA.
The Japanese star has been vocal about her struggles with nervousness and melancholy, taking time away from the courtroom earlier this 12 months to give attention to her psychological well being.
1) Simone Biles
With an influencer rating of 183, American gymnast Simone Biles is SportsPro’s most marketable athlete on the earth.
Biles is taken into account one of many best gymnasts of all time. With a mixed whole of 32 Olympic and World Championship medals, she is already essentially the most adorned gymnast in her technology.
The 24-year-old went into Tokyo 2020 with the ambition of defending her 4 Olympic titles, however, like Osaka, she withdrew from nearly all of her occasions as a result of a have to give attention to her psychological well being. Biles then confirmed outstanding resilience to return for the steadiness beam and earn a bronze medal.
SportsPro’s full record will be learn here.
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