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LOS ANGELES–(BUSINESS WIRE)–Invisible Universe, an leisure know-how firm, in the present day made its official debut and revealed it’s behind the preferred, celebrity-backed animated characters on social media, together with Squeaky & Roy (the lengthy misplaced toys of the D’Amelio household, reunited with them in Los Angeles), Qai Qai (Serena Williams’ daughter’s doll dropped at life), Kayda & Kai (Karlie Kloss’ new and already TikTok well-known robotic and her docking station), and Crazynho (a happy-go-lucky monkey dwelling with Brazilian soccer star Dani Alves). Invisible Universe can also be working with Jennifer Aniston, an investor and advisor to the corporate, to develop a brand new character launching this fall.
With the mission of making the following 100-year animated franchise, Invisible Universe develops and debuts authentic cartoon character IP on social media in partnership with high-profile celebrities, influencers, and types. The corporate goals to create timeless and indelible animated IP, corresponding to these traditionally born out of conventional mediums like comedian books and flicks, however as a substitute by leveraging the facility and attain of social media platforms like TikTok and Instagram.
“The world has fallen in love with animated characters like Woody and Buzz via movie and tv for generations, and we consider that most of the hottest animated franchises of the long run will get their begin on the timelines of TikTok and Instagram in addition to the quickly increasing world of Net 3,” stated John Brennan, Founding father of Invisible Universe. Chief Govt Officer, Tricia Biggio provides, “We got down to show that social media is fertile floor to incubate and popularize authentic cartoon character IP, and it’s been actually validating that we’ve garnered the eye of a few of the largest publishers, streamers, and ecommerce firms within the trade. These subsequent two years will probably be about displaying the distinctive benefits that an animated franchise can have when it’s native to the web from day one.”
First showing over two years in the past, Invisible Universe and Serena Williams collectively developed Qai Qai, affectionately referred to as “your favourite doll’s favourite doll” and the corporate’s first breakthrough success. Qai Qai thrills over 3.2 million followers along with her contagious character, can-do perspective, and penchant for at all times being on development. Since launch, the character has established a rising following on social media platforms each built-in on the feeds of Williams and her household in addition to Qai Qai’s personal channels. As well as, Qai Qai has develop into a best-selling, 5-star doll on Amazon.
“It has been so enjoyable to observe Qai Qai’s larger-than-life character make so many individuals smile and giggle on social media in recent times,” stated Williams, companion and investor in Invisible Universe. “She started as my circle of relatives’s model of Toy Story however we realized fairly shortly how a lot pleasure she might carry so many extra households after we opened her accounts on Instagram and TikTok with Invisible Universe. Hundreds of thousands of followers and tens of 1000’s of dolls later, all I can say is that we’re simply getting began.”
All of Invisible Universe’s characters have been developed in-house at a fraction of the price of a conventional animation studio and in far much less time. Invisible Universe has developed its personal proprietary workflow optimization software program that enables the corporate and its world community of illustrators, 3D artists, and animators to create well timed and related content material in close to actual time. By bringing the magic and spirit of cartoons to social media, Invisible Universe is ready to evolve the storylines of their characters primarily based on suggestions from followers.
“After spending years at Pixar, I noticed first hand how animated characters can have a constructive affect on the world and create culturally vital moments that final for generations,” stated Katelin Holloway, Seven Seven Six Founding Companion and latest board member of Invisible Universe. “I see the identical sort of alternatives for Invisible Universe and the potential for profitable franchise extensions, whether or not that be through conventional pathways like books, toys, and TV reveals or in ways in which have not even been dreamed up but because of the daybreak of Net 3.”
With $8 million raised up to now, Invisible Universe’s final spherical was led by Reddit Founder (and Former Govt Chair) Alexis Ohanian through Seven Seven Six, and supported by a powerful group of strategic traders together with Serena Williams, CASSIUS Family, Jennifer Aniston, Will Smith’s Dreamers VC, Aglaé Ventures, SV Angel, and a variety of enterprise executives and celebrities together with Former Zillow CEO Spencer Rascoff and FC Barcelona soccer star Gerard Piqué.
For extra info, please go to InvisibleUniverse.com.
About Invisible Universe
Invisible Universe is an leisure know-how firm that creates authentic cartoon character IP on social media in partnership with celebrities corresponding to Serena Williams, the D’Amelio Household, Karlie Kloss, and Dani Alves with extra within the works. The corporate is backed by high know-how and media traders together with Seven Seven Six, Initialized Capital, Serena Williams, Jennifer Aniston, CASSIUS Family, and Will Smith’s Dreamers VC. For extra info, go to www.invisibleuniverse.com or comply with Invisible Universe on TikTok, Twitter, and Instagram.
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