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- 4-time Olympic gold medal winner takes high spot in SportsPro’s 2021 record of the World’s 50 Most Marketable Athletes introduced by Greenfly
- American star edges out tennis ace Naomi Osaka and USWNT goalkeeper Ashlyn Harris
Gymnastics icon Simone Biles has been named because the world’s most marketable athlete for 2021. The 19-time world champion and proprietor of 4 Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take high spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented by Greenfly.
USWNT goalkeeper and social activist Ashlyn Harris, boxing nice Canelo Alvarez, together with Argentinian soccer star Paulo Dybala spherical out this yr’s high 5.
This yr’s 50 Most Marketable (50MM) Athletes record is introduced by digital social media circulate chief specialist Greenfly and powered by Zoomph’s digital engagement measurement experience. The methodology attracts on huge quantities of social media knowledge to generate an Athlete Influencer Rating comprising 5 key metrics: put up frequency, attain, engagement, fan demographic and fan attractiveness.
Designed to precisely measure social media marketability, the Athlete Influencer Rating is predicated not simply on an athlete’s social media attain, but in addition demographic make-up and shopper affinities of their viewers. Greater than 7,000 athletes who’ve been lively in 2021 on no less than three of Fb, Twitter, Instagram and TikTok have been tracked and analysed with a purpose to inform the record.
Now in its twelfth yr, SportsPro’s 50MM platform permits sports activities entrepreneurs to make sponsorship selections extra shortly and intelligently than ever by objectively assessing the place true worth lies in sports activities advertising by the applying of in-depth knowledge evaluation, social media monitoring, and shopper insights.
After their profitable launch in 2020, this yr additionally sees the continuation of the separate world high 50 lists for manufacturers and properties, together with leagues, groups, governing our bodies and main occasions throughout the globe. These two lists can be revealed within the coming months.
The 2021 record of the World’s 50 Most Marketable Athletes introduced by Greenfly has been launched in full immediately through a devoted 50MM content material hub containing interactive tables and graphics, particular person industrial profiles, options, podcasts and extra.
“With the social media experience of Greenfly and the analytical nous of Zoomph, we’re assured that this yr’s 50MM record and devoted content material hub provides a complete rating of athlete marketability,” mentioned Paul Visitor, SportsPro’s industrial director.
“Primarily based not simply on attain but in addition an understanding of crossover enchantment and the demographics with shopping for energy, we really feel as if this yr’s 50 symbolize a real snapshot of the place athlete advertising is in a world the place their voices are being heard louder than they ever have earlier than.”
Tom Kuhr, chief advertising officer at Greenfly, added: “SportPro’s record demonstrates a shift in athlete marketability that goes past attain and engagement. Followers wish to join instantly with athletes on social, bypassing leagues and groups. When athletes are genuine and relatable, they’re in a position to join extra deeply with followers and followers. That’s what manufacturers must be searching for now – trustworthy endorsement and an viewers that listens. Attain and frequency is ideal for assessing advert spend, however athletes are actually our most useful influencers.”
The record will even be explored in depth throughout a devoted digital occasion, titled ‘Contained in the 2021 Most Marketable Athletes’, on Thursday 2nd September. Register to entry the occasion at www.sportspro50mm.com.
SportsPro 50 Most Marketable Athletes introduced by Greenfly – the highest ten:
1 – Simone Biles, Gymnastics, USA, 24
2 – Naomi Osaka, Tennis, Japan, 23
3 – Ashlyn Harris, Soccer, USA, 35
4 – Canelo Alvarez, Boxing, Mexico, 31
5 – Paulo Dybala, Soccer, Argentina, 27
6 – Cristiano Ronaldo, Soccer, Portugal, 36
7 – Ali Krieger, Soccer, USA, 37
8 – Stefanos Tsitsipas, Tennis, Greece, 23
9 – Novak Djokovic, Tennis, Serbia, 34
10 – Alex Morgan, Soccer, USA, 32
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