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Ajax and adidas launch an iconic 2021/2022 third package impressed by Bob Marley
A tribute to followers’ adopted anthem and iconic ode to hope – Three Little Birds
Amsterdam, August 20, 2021 – At present, Ajax and adidas, in collaboration with the Bob Marley household launch the 2021/2022 Ajax third package. The package is a tribute to the Ajax followers and the love shared by the membership and its followers for reggae legend Bob Marley and his iconic tune, Three Little Birds. The black package options crimson, yellow and inexperienced particulars. On the again of the jersey, slightly below the collar, it includes a delicate reference to the enduring tune, with three little birds sitting on Amsterdam’s Andreas crosses. The package can be worn on this season’s European matches, alongside Ajax’ residence package.
A spontaneous love story
The story of Ajax, Bob Marley and Three Little Birds began in August 2008, when Ajax performed a pleasant match in Cardiff, towards Cardiff Metropolis F.C. The Ajax followers had been requested to stay within the stands after the sport. To entertain the affected person followers, the stadium DJ performed a number of tracks, certainly one of which was Three Little Birds. The remainder is historical past. The followers immediately embraced the tune as their very own and have been singing it at each recreation since. A real image of hope, the followers sing the tune whatever the rating within the recreation.
Soccer is household
Throughout generations, no musical artist has influenced the world fairly like Bob Marley. His legacy and messages of hope, love, justice and unity stay as highly effective immediately, as once they had been written. An energetic and devoted fan of the game, Bob Marley’s broadly recognized love of soccer makes this collaboration and the collective love for his music from Ajax followers particularly poignant together with his household.
“I’m past touched that Ajax has taken Three Little Birds and made it their anthem. Tales like this heat my coronary heart and present how impactful songs like Three Little Birds might be. Soccer was every little thing to my father…and to make use of his phrases ‘soccer is freedom’” – Cedella Marley
Capsule assortment
The package includes a jersey, brief and socks. On the socks, Amsterdam’s Andreas crosses are prominently highlighted. The vary additionally features a observe high, observe pant, sweater, t-shirt and Samba footwear. Samba footwear originates from soccer however has grow to be a world style icon in its personal proper. With stripes in crimson, yellow and inexperienced, the footwear additionally options the Ajax crest on the tongue of the shoe and the three little birds on Amsterdam’s Andreas crosses on the heel tab.
Accessible now
All product is offered from August 20 onwards, and accessible on ajax.nl/store, adidas.com, in Official Ajax Fanshops (ArenA, Kalverstraat and Bataviastad) and thru chosen retailers world wide.
Notes to editors:
This mission was introduced collectively by Bravado, Common Music Group’s trade main international merchandise firm, working in partnership with the Bob Marley household.
ABOUT AJAX
Based on March 18, 1900 AFC Ajax is without doubt one of the largest and most storied golf equipment in European soccer. The membership play their residence matches within the iconic Johan Cruijff ArenA in Amsterdam, which is called after membership legend Johan Cruijff, who handed away in 2016. Ajax‘s world well-known youth academy is situated close by the stadium and is named ‘de Toekomst’ which accurately means the longer term. The aim of Ajax is to type gifted younger gamers into high soccer gamers. Cruijff, Marco van Basten, Frank Rijkaard, Dennis Bergkamp, Clarence Seedorf, Wesley Sneijder and Matthijs de Ligt are however just a few of the worldwide stars which have efficiently accomplished the coaching on the youth academy. Traditionally Ajax (named after the legendary Greek hero) has been essentially the most profitable membership within the Netherlands with 35 nationwide league titles, 20 KNVB cups and 9 Dutch Tremendous Cups. Subsequent to that the membership gained many worldwide trophies amongst which 4 European Champions League cups (1971, 1972, 1973 and 1995) and a couple of World Cups (1972, 1995).
ABOUT ADIDAS IN FOOTBALL
adidas is the worldwide chief in soccer. It’s the official provider of crucial soccer tournaments on this planet, such because the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas additionally sponsors a number of the world’s high golf equipment together with Actual Madrid, Manchester United, Arsenal, FC Bayern Munich, Juventus & Ajax. adidas can also be accomplice to a number of the greatest athletes within the recreation together with Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco, Dele Alli, Karim Benzema, Vivianne Miedema, Catarina Macario, Lindsey Horan & Wendie Renard.
ABOUT BOB MARLEY
Bob Marley, a Rock and Roll Corridor of Fame inductee, is notable not solely as the person who put reggae on the worldwide map, however, as a statesman in his native Jamaica, he famously introduced collectively the nation’s warring factions. At present, Bob Marley stays one of many twentieth century’s most essential and influential leisure icons. Marley’s way of life and music proceed to encourage new generations as his legacy lives on by means of his music. Within the digital period, he has the second-highest social media following of any posthumous celeb, with the official Bob Marley Fb web page drawing greater than 70 million followers, rating it among the many Prime 20 of all Fb pages and Prime 10 amongst celeb pages. Marley’s music catalog has offered hundreds of thousands of albums worldwide. His iconic assortment LEGEND holds the excellence of being the longest-charting album within the historical past of Billboard journal’s Catalog Albums chart and stays the world’s best-selling reggae album. Marley’s accolades embody inductions into the Rock and Roll Corridor of Fame (1994) and ASCAP Songwriters Corridor of Fame (2010), a GRAMMY® Lifetime Achievement Award (2001), a number of entries within the GRAMMY® Corridor Of Fame, and a star on the Hollywood Stroll of Fame (2001).
For extra info, go to bobmarley.com and @bobmarley on social media.
ABOUT BRAVADO
Bravado is the main international supplier of client, way of life and branding providers to recording artists and leisure manufacturers world wide. A part of Common Music Group, the chief in music-based leisure, Bravado represents artists in additional than 40 nations and gives providers together with gross sales, licensing, branding, advertising and marketing and e-commerce. Their intensive international distribution community provides artists and types the chance to create deeper connections with their followers by means of attire, client packaged items and distinctive experiences. For extra info: http://www.bravado.com
ABOUT UNIVERSAL MUSIC GROUP
Common Music Group (UMG) is the world chief in music-based leisure, with a broad array of companies engaged in recorded music, music publishing, merchandising and audiovisual content material in additional than 60 nations. That includes the most complete catalog of recordings and songs throughout each musical style, UMG identifies and develops artists and produces and distributes essentially the most critically acclaimed and commercially profitable music on this planet. Dedicated to artistry, innovation and entrepreneurship, UMG fosters the event of providers, platforms and enterprise fashions with the intention to broaden inventive and industrial alternatives for our artists and create new experiences for followers. Common Music Group is a Vivendi firm.
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