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Viacom18, on Friday, introduced it acquired the printed and digital rights for soccer league Italian Serie A for the Indian sub-continent area for the subsequent three seasons.
The most recent version of Italian Serie A will kick off on Saturday, August 21, at 10 PM IST. Matches shall be accessible reside throughout Voot, Viacom18’s TV channels, and Jio for Indian viewers.
Gourav Rakshit, Chief Working Officer, Viacom18 Digital Ventures, stated, “One of many core propositions of our community is the promise of selection in content material. Sports activities is a white house that we have now been consciously experimenting with for a while now. The response to our initiatives, so far, has been very encouraging. Italian Serie A is without doubt one of the most enjoyable and aggressive leagues in Europe and we’re excited to carry it to our viewers throughout digital and broadcast platforms.”
Italian Serie A
The Italian Serie A has been voted because the World’s Greatest Nation League in 2020 by the Worldwide Federation of Soccer Historical past and Statistics. The highest 4 groups from the league will qualify for the group phases of the Champions League, whereas the fifth ranked group will qualify for the Europa League group stage.
Outstanding gamers together with Cristiano Ronaldo, Zlatan Ibrahimovic, Alexis Sanchez, Paulo Dybala, and gamers from the Euro 2020 successful Italian squad shall be taking part in within the soccer league.
Ferzad Palia, Head – SVOD and Worldwide Enterprise, Viacom18 Digital Ventures stated, “We’re delighted to host the Italian Serie A throughout our community. The league enjoys nice affinity with soccer lovers in India. Among the world’s prime golf equipment, coaches and gamers make the Serie A stand out as top-of-the-line leagues within the soccer world. We’re assured of rising the fan base via a slew of initiatives which are lined up.”
The community has been increasing its sports activities choices. Not too long ago, it entered into multi-year partnerships for Spanish La Liga (soccer) and Abu Dhabi T10 League (cricket).
Partnership
Viacom18 entered right into a partnership with Infront, whom Italian Serie A has appointed to handle its worldwide media rights for all platforms throughout Europe, Asia, Oceania, sub-Saharan Africa, and Americas (excl. USA).
Amikam Kranz, Vice President Media Gross sales and Operations, Infront, stated, “That is the beginning of what we hope shall be a constructive relationship between Infront and Viacom18. Serie A already has a major resonance with Indian soccer followers and this can assist us additional develop the viewers within the nation. We imagine that is the start of what we hope shall be a promising future.”
A complete of 20 groups shall be participating within the Italian Serie A. Whereas 17 groups shall be from the earlier season, the three new groups have been promoted from Serie B. Crotone, Benevento and Parma have been consigned to the 2021–22 Serie B.
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