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adidas by Stella McCartney Conjures up Feminine Athletes to Create Their Personal Guidelines
– Karlie Kloss, Octavious Freeman and Chelsey Korus come collectively to have a good time the flexibility and drive of likeminded girls –
– Marketing campaign movies and imagery set to encourage girls to hunt new challenges and attempt for extra in each exercise –
Herzogenaurach, January 2017: adidas by Stella McCartney jumps into 2017 with a Spring/Summer season marketing campaign that celebrates the rule-breaking and trail-blazing perspective of the fashionable feminine athlete. This season, Karlie Kloss is joined by dash star Octavious Freeman and famend yoga teacher Chelsey Korus as they champion the pursuit of recent challenges, shaking up routines and embracing selection collectively.
“The adidas by Stella McCartney Spring/Summer season 2017 marketing campaign is about inspiring at this time’s girls to check themselves, wherever their exercise takes them. We wished to have a good time their unimaginable vitality manifested by means of motion and creativity, in addition to the exceptionally dynamic existence that Karlie, Octavious and Chelsey lead. These three girls present that in the event you put your thoughts to it, you’ll be able to obtain something,” says Stella McCartney.
The three protagonists will characteristic in a sequence of energetic behind-the-scenes movies, pictures and soundbites that goal to encourage likeminded girls to create their very own guidelines in coaching. Karlie, Octavious and Chelsey unite to point out how their steadfast dedication allows them to pursue new challenges and push limits, with out compromising on model.
This contains Octavious giving Karlie recommendations on the best way to enhance her pace coaching and showcasing the optimum submit run heat down, Karlie braving springboard heights and underwater dives and Chelsey exhibiting the best way to grasp the handstand in a number of, easy steps.
“The adidas by Stella McCartney Spring/Summer season 2017 is about celebrating robust feminine athleticism and embracing new challenges. In the course of the shoot, I realized new methods to strengthen each my physique and thoughts from the opposite unimaginable girls who champion this thrilling new assortment. This marketing campaign is all about making your personal guidelines but additionally embracing inspiration from others.”says Karlie Kloss.
Captured on digital camera Octavious says, “Each run is a brand new alternative to be your best and see what you’re able to.”
Talking on her yoga journey, Chelsey Korus provides, “All the pieces you want is inside you so keep in mind to look inside. Whether or not you’re a newbie, or already skilled, you’ll want to create your personal manner and discover new exams of your potential.”
– END –
Danica Nielsen-Cornwall – adidas International PR
Notes to editors:
adidas presents merchandise out of two totally different divisions: Sport Efficiency (main applied sciences), Sport Model (Trend Group and Originals). The adidas by Stella McCartney vary is a part of the adidas Sport Efficiency division.
adidas by Stella McCartney collaboration was launched in Spring/Summer season 2005 and stays a novel idea for ladies’s sports activities efficiency. The extremely modern sports activities efficiency vary consists of attire, footwear and accent items in Tennis, Weekender, Operating, Yoga, Coaching, Swim and Biking.
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