OUR MODERN TENNIS SILHOUETTE RETURNS TO COURTS ACROSS THE WORLD

Right now, we’re launching the brand new Barricade, an evolution of the enduring tennis shoe that first made headlines in New York in 2000 and later worn by plenty of Grand Slam winners. Drawing from hero design components from the earlier generations of the shoe, in addition to elite athlete insights, we have now outfitted the brand new Barricade with options made to raise management, sturdiness, and luxury. Designed to assist the dynamic fashion of contemporary tennis, the brand new Barricade will likely be worn by athletes as they step out at tournaments this summer time.

The brand new technology of gamers deliver an intense stage of tempo to aggressive tennis. And this summer time’s tournaments will likely be no completely different. The Barricade takes inspiration from this fixed evolution of the sport and the grit and sturdiness wanted to achieve success at main tournaments. The innovation and key design components launched inside the newest iteration of the Barricade are pushed by each Dominic Thiem and Maria Sakkari offering ongoing suggestions in the course of the creation course of.

It’s no secret that trendy tennis is quicker than ever earlier than. This implies footwork is key – you want stability, consolation, and management when shifting across the court docket. That is why I used to be delighted when adidas requested me to contribute perception for the event of the brand new Barricade – an iconic tennis shoe that’s innovated to the wants of the trendy sport.

I stay up for carrying it this summer time and hopefully making historical past collectively.

Maria Sakkari, considered one of elite gamers concerned in testing shoe

For enhanced sturdiness, the Barricade is supplied with ADITUFF abrasion resistant materials within the forefoot and eye keep areas the place abrasion resistance is required probably the most. As well as, newly developed ADIWEAR rubber compound on the outsole supplies on-court anti-abrasion, while the distinctive break up herringbone on the outsole of the shoe helps to help the construction of the shoe as athletes slide throughout the court docket.

True to the Barricade’s DNA, stability is its defining characteristic – bringing to life an expression of on-court management. It incorporates a 3D TPU shank and built-in uneven lacing methods, which helps lock the gamers foot into the shoe, to offer the participant with stability and unparalleled management as they transfer across the court docket at tempo.

Improved consolation is the third defining characteristic of the brand new Barricade. The tongue of the shoe is engineered with a foam package deal and perforations which supplies forefoot consolation and strategic vented cooling to maintain athletes ft feeling cool and dry. The heel of the Barricade can be engineered with GEOFIT sense pods, which offer a delicate glove-like match, the Barricade gives the wearer enhanced consolation, which is complemented by the BOUNCE midsole for further assist.

The Barricade is about to be worn by world-class athletes together with Maria Sakkari, Dominic Thiem and Stefanos Tsitsipas.

I stay up for stepping out within the new Barricade. It’s for me an iconic shoe in trendy tennis and it has been a variety of enjoyable working with the workforce to assist within the improvement of the newest iteration.

Dominic Thiem, elite tennis participant

The brand new Barricade will likely be complemented by high-performance attire items sporting graphics impressed by the herringbone sample of the Barricade outsole. Designed for the summer time warmth, the Barricade attire assortment options AEROREADY – absorbent supplies designed to wick sweat from athlete’s our bodies, protecting them feeling dry and funky as they transfer. As a part of our continued efforts in direction of ending plastic waste, all items within the assortment characteristic PRIMEBLUE, a high-performance recycled materials made partially with Parley Ocean Plastic, intercepted on distant islands, seashores, coastal communities and shorelines, stopping it from polluting our oceans. Merchandise made with PRIMEBLUE use a minimal of 40% recycled content material.

The brand new Barricade is about recognizing what was lacking from the enduring Barricade franchise and addressing it. With the relaunch of the brand new iteration, we have now taken the shoe to the subsequent stage to make sure that our gamers can transfer with management and confidence, with out compromising on consolation and sturdiness, as they play on the courts this summer time.

Carly Tatibouet, VP Design Specialist Sport adidas

The Barricade will likely be obtainable early to adidas Creators Membership Members in an unique colorway from July 15^th and at adidas.com and by way of the adidas app from August 12^th.