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Final evening adidas Working’s worldwide group of runners took half in a avenue working occasion in Berlin to have a good time the PureBOOST DPR. International media, influencers, adidas Runners group, working crews, elite athletes and the Velocity Squad got here collectively to tackle town streets at evening and expertise the efficiency working silhouette.
The occasion was designed to champion those that adidas describe as ‘avenue artists’ – runners who discover the unexplored components of town, taking up the unpredictability of the city panorama with every stride. Runners from all over the world had been challenged to expertise this uncooked, unfiltered working fashion for themselves.
After a avenue artwork exhibition, company HIT THIS GROUND RUNNING and conquered a 6km run via Berlin, tackling ‘DPR moments’ – obstacles and distractions together with streetlights, site visitors, sharp corners, dashing bikers, and extra. With ease due to the brand new agile and adaptive design options of the PureBOOST DPR inlcuding an 8mm heel-to-toe offset for a pure and adaptive BOOST expertise, and a wider forefoot which offers a extra steady platform for pivotal transitions when working round corners or over diversified and unpredictable surfaces within the metropolis.
For the primary time, adidas invited their elite observe and area athletes from South Africa, the USA, The Bahamas and Australia together with Wayde Van Niekerk (South Africa), Akani Simbine (South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas) and Sally Pearson (Australia) to hitch the expertise and race in opposition to company throughout a shock 100m ‘dash zone’. The occasion culminated in a Block Get together celebration at adidas Runbase the place company loved reside music from DJ Batman and Ahzumjot in addition to meals, drinks and extra alternatives to check the shoe.
Philipp Schapitz, Director Communications adidas Working mentioned, “The PureBOOST DPR occasion celebrated avenue working creators – those that know their metropolis higher than anyone else and are usually not afraid of exploring it. It was wonderful to convey collectively our communities, in addition to our athletes and empower all of them to really feel the heartbeat of town.”
Wayde Van Niekerk, Olympic gold medalist and World Document Holder added, “It was a novel and particular expertise for me to depart the observe and take to the streets, at evening, to race in opposition to a few of adidas’ quickest group runners.”
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