Welcome to Brand Breakdown, a collection of complete but easy-to-digest guides to your favourite firms, with insights and knowledge you received’t discover on the typical About web page.
Longines is likely one of the nineteen watch producers that comprise the huge Swatch Group. Positioned in Saint-Imier, Switzerland, the model produces luxurious watches with a contemporary inner stock and half supply system — it leverages its automation along side conventional watchmaking to provide practically two million watches yearly.
There are over 1,200 completely different fashions within the Longines catalog, although that quantity does consider that each strap choice or dial coloration variation leads to a special SKU. This variety of fashions accessible permits Longines to serve the various tastes of world markets — the model achieves an infinite market presence by strategically positioning its watches at a worth level inside the Swatch Group under Omega and above Tissot.
Longines at present concentrates its sports activities sponsorships to alpine snowboarding, archery, and equestrian sports activities, with model ambassadors equivalent to Kate Winslet, Mikaela Shiffrin, and Andre Agassi. The mix of high-profile partnerships, the quantity of luxurious watches produced, and the winged hourglass brand make the Longines model recognizable all over the world.
Longines’ Historical past
The historical past of Longines begins lengthy earlier than an inventory of mergers resulting in the Swatch Group. The Swiss watch producer was based in 1832, and their breakthrough in watchmaking got here in 1878 by way of growing the primary chronograph watch motion, the caliber H20. (The H20 options begin, cease, and reset capabilities managed by a single monopusher within the crown.) By 1886 Longines was supplying pocket watches with chronograph problems that could possibly be used to time professional-level sporting occasions, which started their reference to equestrian sports activities.
Longines started the transition from pocket watches to wristwatches in 1913 with the 29mm reference 13.33Z, a chronograph. In 1919, simply post-World Battle I, Longines was named the official watch provider to the Worldwide Aeronautical Federation as aviation gained reputation. Throughout World War II, the model was one in all twelve firms contracted by the British Ministry of Protection to fabricate the W.W.W. (Watch, Wrist, Waterproof) for British troopers, that are collectively recognized at present because the “Dirty Dozen.” Throughout these early a long time of the twentieth century, well-known Longines wearers included theoretical physicist Albert Einstein, legendary actor Humphrey Bogart, and aviation pioneer Amelia Earhart.
Within the Seventies, Longines resisted manufacturing quartz watch movements and as a substitute developed ultra-thin mechanical actions. These skinny actions bridged the hole till Longines joined the Societe Suisse de Microelectronique et d’Horlogerie (SMH) in 1983 — the conglomerate that may proceed to evolve into the Swatch Group.
Longines maintains detailed numerical information by the serial variety of each watch that they’ve produced, and homeowners can request “Certificates of Authenticity” and/or an “Extract from the Archives” for detailed details about their timepiece. (This course of is detailed on the Longines website.) Apparently, the model’s winged hourglass brand continues to be the oldest registered trademark on the planet that’s nonetheless getting used for its unique objective.
Under, we have included a information to every mannequin line inside the assortment in addition to a number of standout fashions.
LEARN MORE
DolceVita (Ref. L5.767.4.71.0)
For many who can’t appear to search out the correct sized Cartier tank, the DolceVita offers a compelling various. There are a lot of dial configurations accessible, with the silver flinqué dial being the standout. (Flinqué is a technique of patterned dial engraving.) Word the clear edges of the printed Roman Numeral hour indices and the LONGINES branding on the dial.
Motion: Cal. L592 automated
Dimensions: 28.2 x 47 x 10.3mm
Materials: Chrome steel
Water Resistance: 30m
Strap: Alligator leather-based
SHOP PRE-OWNED
Présence (Ref. L4.905.1.11.2)
The 40mm Présence is a type of watches that may play up: The purple gold-colored PVD coating provides the wearer a superlative wrist presence with no need to overspend. This relative discount nonetheless has the luxurious Longines timepiece chops with a matte white dial and high-quality leather-based strap, whereas the caliber L892 motion discovered within the 40mm Présence presents a 72-hour energy reserve.
Motion: Cal. L892 automated
Dimensions: 40 x 9mm
Materials: Chrome steel and purple PVD coating
Water Resistance: 30m
Strap: Leather-based
SHOP PRE-OWNED
Flagship (Ref. L4.984.4.52.2)
For those who’re seeking to purchase a luxurious timepiece for a present like a commencement or an anniversary, begin right here. Proof that “conservative” doesn’t need to be boring, the Flagship is a crowd-pleaser, with one of many widest appeals in all the catalog. The stainless-steel 40mm case will match a wide range of wrist sizes and Longines’ clear styling permits the wearer to simply gown the watch up or down.
Motion: Cal. L888 automated
Dimensions: 40 x 8.7mm
Materials: Chrome steel
Water Resistance: 30m
Strap: Leather-based or bracelet
SHOP PRE-OWNED
The Longines Grasp Assortment (Ref. L2.793.8.78.3)
The Longines Grasp Assortment is a good entry level into luxurious treasured steel timepieces, and it delivers with a punch — there isn’t any gold plating right here. The ref L2.793.8.78.3 particularly is stable pink gold, and at 40mm, it is each wearable and dapper. The model calls the distinctive texture on the dial “barleycorn.”
Motion: Cal. L888 automated
Dimensions: 40 x 9.8mm
Materials: Pink gold 18k
Water Resistance: 30m
Strap: Alligator leather-based
SHOP PRE-OWNED
The Longines 1832 (Ref. L4.826.4.92.2)
The 40mm Longines 1832 reference L4.826.4.92.2 encompasses a beige dial that seems cream in a sure mild. To strengthen the normal Swiss design, Longines positioned the moon section complication at six o’clock, which is complemented by the small hand pointer date. The Longines 1832 automated motion has a 72-hour energy reserve and might be visually appreciated by way of the show case again.
Motion: Cal. L899 automated
Dimensions: 40x 12.3mm
Materials: Stainless Metal
Water Resistance: 30m
Strap: Alligator leather-based
SHOP PRE-OWNED
The Longines Heritage Traditional Chronograph (Ref. L2.830.4.93.0)
The Longines Heritage Traditional Chronograph encompasses a tuxedo (black and white) dial that balances the 2 sub dials — a working seconds at three o’clock and a 30-minute chronograph counter — at 9 o’clock utilizing a bicompax format. Traditionally impressed options of the Heritage Traditional Chronograph embody blued metal subdial palms and a global tachymeter scale on the outer dial. The multi-layer anti-reflective coating on the sapphire crystal is a famous trendy contact.
Motion: Cal. L895 automated
Dimensions: 40 x 13.6mm
Materials: Stainless Metal
Water Resistance: 3 Bar
Strap: Leather-based
SHOP PRE-OWNED
Avigation
When fascinated by flight-inspired watches, multi-time zone and round slide rule timepieces usually come to thoughts, although Longines takes a special strategy. The Avigation assortment of watches breaks down the pilot’s watch into an easier format, whereas the three Avigation subcategories are extremely legible and concentrate on the pre-jet period. These basic timepieces mix classic styling with trendy robustness. Most of the watches within the Avigation assortment have classic Longines counterparts.
Longines Spirit (Ref. L3.810.4.03.2)
The matte inexperienced dial with 5 stars is nicknamed the “IKE” and is the favourite among the many Spirit sub-collection. Nevertheless, the Longines Spirit can also be accessible with black, blue, or silver dials as nicely. It additionally has a quick-change leather-based strap or you should purchase the watch on a bracelet for an additional $250. 42mm variations can be found should you desire a bigger watch.
Motion: L888.4 automated (COSC Licensed)
Dimensions: 40 x 12.2mm
Materials: Chrome steel
Water Resistance: 100m
Strap: Leather-based or metal bracelet
SHOP PRE-OWNED
The Longines Heritage Army Marine Nationale
The Longines Heritage Army Marine Nationale pays tribute to the Longines reference 5774, a watch issued to the Marine Nationale (French Navy) by Longines beginning within the late Nineteen Forties. At the moment the case diameter of the Longines Heritage Army Marine Nationale has been elevated from 33mm to 38.5mm for contemporary tastes, although it preserves the mid-century army ethos.
Motion: Cal. L888 automated
Dimensions: 38.5 x 12.3mm
Materials: Chrome steel
Water Resistance: 30m
Strap: Leather-based
SHOP PRE-OWNED
The Longines Avigation Watch Sort A-7 1935
The Longines Avigation Sort-A7 1935 chronograph is a timepiece that you’d see within the very early days of aviation. Essentially the most hanging characteristic of the design is the 45-degree offset on the dial, which comes from a pilot’s must learn the time shortly with out eradicating their palms from the plane’s yoke. The only-push piece chronograph pusher emanates from conventional pocket watch designs that contained a chronograph complication.
Motion: Cal. L788 automated
Dimensions: 41 x 14.1mm
Materials: Chrome steel
Water Resistance: 30m
Strap: Alligator leather-based
SHOP PRE-OWNED
Diving
Longines’ Diving assortment presents each trendy and vintage-inspired dive choices that enchantment to numerous aesthetic preferences. Together with the distinct dive watch fashions accessible, there are completely different colours and sizes accessible, notably within the HydroConquest line. Throughout the HydroConquest line, Longines presents each three-handers and chronographs, all with 300m of water resistance. Swiss manufactured quartz and mechanical motion are each supplied, and the gathering consists primarily of stainless-steel instances with a number of fashions which have gold-colored PVD coating for a two-tone look.
HydroConquest (Ref. L3.741.4.96.6)
The HydroConquest is an amazing worth within the Swiss sports activities luxurious timepiece class. In a development of outsized dive watches, Longines produces a refreshing 39mm model of it, although it solely comes with an aluminum bezel insert. (The 41mm Hydroconquest is obtainable with both aluminum or ceramic bezel insert — a 43mm black ceramic model can also be accessible for $3,725.) All HydroConquest watches are absolutely succesful within the water, with dive extensions on the bracelets and a beneficiant abundance of Swiss Tremendous-LumiNova® remedy on the dial.
Motion: Cal. L888 automated
Dimensions: 39 x 11.9mm
Materials: Chrome steel
Water Resistance: 300m
Strap: Metal bracelet
SHOP PRE-OWNED
The Longines Legend Diver Watch (Ref. L3.774.4.50.2)
Many luxurious Swiss watch producers are at present providing bronze fashions, and the golden-colored case over a inexperienced dial of the Legend Diver is actually on-trend. The Legend Driver’s bronze case will age over time growing a novel patina for every proprietor, although it options a titanium case again to maintain the bronze’s oxidation off your wrist. The twin crowns are useful: One units the timekeeping, and the opposite crown rotates the inner dive flange to measure elapsed time. Longines contains a further NATO-style strap with the watch.
Motion: Cal. L888 automated
Dimensions: 42 x 12.7mm
Materials: Bronze
Water Resistance: 300m
Strap: Leather-based and NATO-type straps
SHOP PRE-OWNED
The Longines Pores and skin Diver Watch (Ref. L2.822.4.56.6)
The Pores and skin Diver, with its 300m of water resistance with painted numerals, is a contemporary reinterpretation of Longines’ unique dive watch design from 1959. As a bonus, it is the identical worth on a bracelet, rubber strap, or leather-based strap, although one of the best worth is within the bracelet model. Nearly any 22mm strap goes to look nice should you really feel the necessity to swap it up.
Motion: Cal. L888 automated
Dimensions: 42 x 13.7mm
Materials: Chrome steel
Water Resistance: 300m
Strap: Chrome steel bracelet (mesh); rubber strap; leather-based strap
SHOP PRE-OWNED
Efficiency
Longines doesn’t purely concentrate on its wealthy again catalog for inspiration — the corporate can also be introducing luxurious timepieces with trendy designs and options. Longines facilities the Efficiency assortment across the Conquest spinoff, which is split into three very distinctive sub-categories: The Conquest Traditional is a recent design with a mid-size case, which you will acknowledge as a result of its case form is just like that of the HydroConquest. Take away the Hydro and you might be left with Conquest, an identical watch with out the diving mastery. The third Efficiency sub-category is the V.H.P (Very Excessive Precision), all of which characteristic quartz actions with a rare degree of accuracy.
Conquest Traditional (Ref. L2.387.0.57.6)
The 36mm Longines Conquest Traditional glistens in a gender-neutral and pleasing package deal, with forty-five Prime Wesselton diamonds set across the inside the bezel. What makes this Longines Conquest Traditional distinctive is the black ceramic outer bezel for added power and sturdiness. Along with the bezel, this the dial is highlighted by eleven Prime Wesselton diamonds on the hour indices.
Motion: Cal. L165 quartz
Dimensions: 36 x 8.8mm
Materials: Chrome steel
Water Resistance: 50m
Strap: Metal bracelet
SHOP PRE-OWNED
Conquest (L3.777.4.76.6)
Fashions just like the Conquest are according to Longines’ initiatives for an enchantment to an unlimited viewers. This mannequin is Longines’ purest type of its trendy design language: As soon as the dive watch design components are stripped away, the result’s a clear and trendy luxurious timepiece. The Conquest presents dials in basic colours (silver, black, blue, and mom of pearl). As well as, Longines presents 5 case sizes (29.5, 34, 39, 41, and 43mm) in addition to mechanical actions. Nevertheless, the quartz Conquests are a mere $800, offering a compelling entryway into luxurious timepieces.
Motion: Cal. L888 automated
Dimensions: 41 x 11.7mm
Materials: Chrome steel
Water Resistance: 300m
Strap: Leather-based strap or bracelet
SHOP PRE-OWNED
Conquest V.H.P. GMT (Ref. L3.718.4.96.9)
The Longines Conquest V.H.P. (Very Excessive Precision) makes a sound case for the class of elite luxurious journey watches: The person can simply swap between dwelling and journey time with a easy push of the crown. Extra complicated capabilities might be simply set utilizing Longines’ V.H.P. GMT Flash app — your cell machine flashes a code utilizing its LED mild to transmit dwelling and journey time zones to a sensor on the dial. Additional, the Conquest V.H.P. is correct to +/- 5 seconds per yr.
Motion: Cal. L287 quartz
Dimensions: 41 x 12.5mm
Materials: Chrome steel
Water Resistance: 50m
Strap: Bracelet or rubber strap
SHOP PRE-OWNED
This content material is created and maintained by a 3rd occasion, and imported onto this web page to assist customers present their e mail addresses. You might be able to discover extra details about this and related content material at piano.io
