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FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–HyperX, the gaming peripherals group at HP Inc. and model chief in gaming and esports, in the present day introduced a multiyear renewal with professional soccer participant JuJu Smith-Schuster as a world model ambassador. HyperX is the Official Gaming and Audio Associate of Smith-Schuster and is now additionally the Official Peripheral Associate of his esports group, Staff Diverge. Celebrating his ardour for gaming and the neighborhood, that is the longest ambassador deal HyperX has ever prolonged and displays a continued dedication to creating and rising its function as a pioneer and chief within the esports trade working with international sports activities stars.
“I’m so enthusiastic about renewing my partnership with HyperX, and likewise so blissful to convey my eSports group, Staff Diverge, into the HyperX household,” stated JuJu Smith-Schuster, professional soccer participant and HyperX ambassador. “HyperX has been a model companion of mine since my first yr as an NFL participant; they’ve seen my imaginative and prescient and pleasure about gaming and its progress and have supported me each step of the best way. I’m honored to proceed working with the model and am grateful for his or her continued assist.”
As a part of his ambassador associated actions, Smith-Schuster will take part in a wide range of advertising and marketing actions representing the HyperX throughout promotions, promoting, social campaigns, occasions and extra. As a world ambassador, he extends his abilities and gaming savvy to assist international actions, together with his YouTube and podcast streams seen globally.
“HyperX is thrilled to proceed our relationship with JuJu Smith-Schuster and develop it to incorporate his esports org., Staff Diverge,” stated Dustin Illingworth, superstar and athlete advertising and marketing supervisor, HyperX. “His ardour and love for esports and the neighborhood is effervescent, permeating all the things he does. It’s a pleasure to proceed rising our manufacturers collectively, each with JuJu and Staff Diverge.”
As Staff Diverge’s Official Peripheral Associate, HyperX can be their unique audio merchandise companion on stream and the group will promote headsets, microphones, keyboards, mice, and mousepads throughout streams and event classes. Different advertising and marketing actions will embody digital and social posts and the inclusion of HyperX merchandise on their YouTube streams. Staff Diverge services and content material homes can be outfitted with HyperX merchandise and members may have alternatives to check new merchandise and supply suggestions again to HyperX as new merchandise are designed and examined.
HyperX has labored with JuJu Basis, a corporation Smith-Schuster based in 2019 to assist children and organizations in want and can proceed to work along with his basis to develop varied activations to help in these areas as nicely.
As a HyperX model ambassador, Smith-Schuster will proceed to play a foundational function within the HyperX Heroes campaigns of the long run. Different internationally acknowledged ambassadors on the HyperX roster embody basketball gamers Gordon Hayward and Aerial Powers, ice hockey participant Filip Forsberg, worldwide soccer participant Dele Alli, skilled race automobile driver Sage Karam, just lately signed international streamer TimTheTatman and greater than 25 international streamers and influencers within the HyperX household.
About HyperX
For 18 years, HyperX’s mission has been to develop gaming options for each kind of gamer and the corporate is persistently acknowledged for delivering merchandise that present superior consolation, aesthetics, efficiency, and reliability. Beneath the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console equipment are the selection of on a regular basis players in addition to superstar ambassadors, professional players, tech fans, and worldwide as a result of they meet essentially the most stringent product specs and are constructed with best-in-class elements. For extra data, please go to www.hyperxgaming.com.
About HP
HP Inc. creates expertise that makes life higher for everybody, all over the place. By means of our product and repair portfolio of non-public programs, printers, and 3D printing options, we engineer experiences that amaze. Extra details about HP Inc. is offered at http://www.hp.com.
Editor’s Be aware: For extra data or government interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Road, Fountain Valley, CA USA 92708, 714-438-2791(Voice) or mark.tekunoff@hyperx.com. Press photos might be discovered within the press room here.
HyperX and the HyperX emblem are registered logos or logos of HP Inc. within the U.S. and/or different international locations. All registered logos and logos are property of their respective house owners.
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