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— Complete Partnership Spans E-Commerce, Retail at Santiago Bernabéu Stadium, and Official Actual Madrid Shops —
— Actual Madrid and Legends will Unveil a New Flagship Megastore on the Reworked Estadio Santiago Bernabéu —
— Expanded Retail Expertise will Additionally Embrace the Launch of a New Official On-line Retailer and the Reopening of Official Actual Madrid Shops —
MADRID, July 6, 2020 /PRNewswire/ — Actual Madrid CF as we speak introduced an expansive omnichannel retail program, inclusive of an all-new official on-line retailer, the relaunch of three official shops in Madrid, and a brand new Flagship Megastore on the Estadio Santiago Bernabéu. Actual Madrid has partnered with Legends, a premium experiences firm with international experience throughout merchandising, gross sales, partnerships, planning, expertise, and hospitality, to handle all merchandise operations.
This new partnership between Legends and Actual Madrid will additional develop relationships with followers and ship a seamless and built-in expertise that actually represents the Actual Madrid model throughout all on-line and retail bodily touchpoints. It’ll additionally play an vital function within the industrial progress and model improvement technique of the membership, the place Legends and Actual Madrid share the identical imaginative and prescient for delivering a contemporary omnichannel expertise.
As a part of the Membership’s worldwide progress technique, the brand new official online store will embrace premium and unique Actual Madrid merchandise for followers of all ages. The e-commerce platform might be accessible in eight completely different languages and options modern design components, an distinctive person expertise, and can serve followers around the globe. The brand new official on-line retailer is modern, leveraging fashionable expertise and infrastructure to permit Actual Madrid to combine e-commerce experiences immediately into any of its digital channels.
The official on-line retailer is a key pillar in Actual Madrid’s digital technique that places the fan expertise squarely on the heart of the enterprise. A real omnichannel expertise is a basic a part of the technique, and the partnership with Legends takes a significant step towards the imaginative and prescient of a complete purchasing expertise, on-line and in shops, for all Socios, Madridistas, and followers around the globe to search out their favourite official merchandise. The excellent retail program will promote related provides in a seamless buy expertise, every time and the place ever followers go to interact with the workforce.
The Actual Madrid Flagship Megastore will open its doorways as a part of the continuing state-of-the-art transformation of the Estadio Santiago Bernabéu, and might be a revolutionary purchasing expertise for Socios, Madridistas, native, and worldwide followers visiting the stadium. Later this 12 months, Actual Madrid will open an interim Megastore on the stadium, which boasts two flooring on the south facet of the stadium. With unique product assortments, customization stations, and a brand new vary of leisurewear and workforce merchandise, equipment, and the widest number of Actual Madrid technical product, the Megastore will present a one-of-a-kind expertise for followers. Additional particulars in regards to the interim Actual Madrid Megastore might be launched within the coming weeks.
Moreover, Legends will reopen three Real Madrid official stores in downtown Madrid, with the newest Actual Madrid package and coaching put on, grownup and youngsters’ attire, footballs, scarves, presents, and extra. The official workforce shops are in El Carmen, Gran Through, and Arenal, with extra official shops situated in Barcelona and Mexico.
The excellent retail platforms will supply the newest assortment of fan gear, kits, headwear, personalized merchandise, authenticated memorabilia, and equipment on the stadium, on-line, and at official shops. Legends Worldwide and Legend World Merchandise will leverage the Legends complete service answer platform to ship this omnichannel retail expertise on a worldwide foundation.
Legends has labored with Actual Madrid since 2018 when the corporate was appointed to supply strategic perception and steering into optimizing industrial alternatives within the redevelopment of the Santiago Bernabéu Stadium. Utilizing its holistic method, Legends labored in partnership with Actual Madrid to evaluation the present operations and create modern, worthwhile, and fan-led experiences to drive the enterprise of the stadium twelve months per 12 months. The detailed findings of this work had been then built-in into the designs and development program to create a sturdy, deliverable enterprise mannequin. Legends continues to work with Actual Madrid via the development course of to make sure the supply of the marketing strategy.
About Actual Madrid
Actual Madrid C. F. is a sport membership with 118 years of historical past. It’s the membership with most European Cups as a lot in soccer (13) as in basketball (10) and it has been awarded by FIFA because the Greatest Membership of the XX Century. Actual Madrid has tens of millions of followers all around the globe and has been named for the second 12 months in a row as essentially the most useful soccer membership in Europe, based on the report The European Elite 2020 by the consultancy agency KPMG.
About Legends
Based in 2008, Legends is a premium experiences firm with six divisions working worldwide – World Planning, World Gross sales, Hospitality, World Partnerships, World Merchandise, and World Expertise Options – providing purchasers and companions a 360-degree service answer platform to raise their model and execute their imaginative and prescient. Presently, Legends works with marquee purchasers throughout enterprise verticals together with skilled sports activities; collegiate; points of interest; leisure; and conventions and leisure. We’re the trade leaders in designing, planning and realizing distinctive experiences in sports activities and leisure. Legends’ company workplace in London will lead the Actual Madrid enterprise, along with absolutely devoted workers based mostly out of Madrid, and in coordination with Legends’ 360-degree international operations. Actual Madrid CF joins Legends’ portfolio of premium manufacturers, which additionally consists of the New York Yankees and Dallas Cowboys. For extra info, go to www.Legends.net or www.legendsinternational.com and comply with Legends at Fb, Twitter and Instagram @TheLegendsWay.
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SOURCE Legends
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