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Actual Madrid CF has introduced an expansive omnichannel retail program, inclusive of an all-new official on-line retailer, the relaunch of three official shops in Madrid and a brand new Flagship Megastore on the Estadio Santiago Bernabéu. Actual Madrid has partnered with Legends to handle all merchandise operations. Legends Worldwide and Legend World Merchandise will leverage the Legends complete service answer platform to ship this omnichannel retail expertise on a worldwide foundation.
Legends has labored with Actual Madrid since 2018 when the corporate was appointed to supply strategic perception and steerage into optimizing industrial alternatives within the redevelopment of the Santiago Bernabéu Stadium. Legends labored in partnership with Actual Madrid to assessment the present operations and create experiences to drive the enterprise of the stadium one year per yr. Legends continues to work with Actual Madrid by the development course of to make sure the supply of the marketing strategy.
This new partnership between Legends and Actual Madrid will additional develop relationships with followers and ship throughout all on-line and retail bodily touchpoints, taking part in a task within the industrial development and model improvement technique of the membership.
As a part of the Membership’s worldwide development technique, the brand new official online store will embrace premium and unique Actual Madrid merchandise. The e-commerce platform will likely be out there in eight completely different languages to serve followers all over the world.
The Actual Madrid Flagship Megastore will open its doorways as a part of the continued state-of-the-art transformation of the Estadio Santiago Bernabéu, and will likely be a revolutionary buying expertise for Socios, Madridistas, native, and worldwide followers visiting the stadium. Later this yr, Actual Madrid will open an interim Megastore on the stadium, which boasts two flooring on the south aspect of the stadium. With unique product assortments, customization stations and a brand new vary of leisurewear and workforce merchandise, equipment and the widest collection of Actual Madrid technical product, the Megastore will present a one-of-a-kind expertise for followers. Additional particulars concerning the interim Actual Madrid Megastore will likely be launched within the coming weeks.
Moreover, Legends will reopen three Real Madrid official stores in downtown Madrid, with the most recent Actual Madrid equipment and coaching put on, grownup and youngsters’ attire, footballs, scarves, presents and extra. The official workforce shops are in El Carmen, Gran By way of and Arenal, with further official shops situated in Barcelona and Mexico.
The excellent retail platforms will supply the most recent assortment of fan gear, kits, headwear, custom-made merchandise, authenticated memorabilia and equipment on the stadium, on-line and at official shops.
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