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Pittsburgh Steelers receiver JuJu Smith-Schuster has by no means offered himself as digicam shy.
Thousands and thousands of individuals observe Smith-Schuster for his outgoing character on varied platforms, from TikTok to YouTube and each medium between. His presence on and off the sector shortly made Smith-Schuster a fan favourite in Pittsburgh early in his profession, offering gentle on the finish of a tunnel manufactured by Antonio Brown.
It is no secret Smith-Schuster’s social media presence has come underneath hearth up to now, whether or not by sure members of the Pittsburgh media or followers that merely want for his or her gamers to swimsuit up and play. Whereas joyful and sometimes lighthearted in strategy, Smith-Schuster developed a goal on his again within the course of of each video he is created, for higher or worse. Individually, that is high quality. But that concentrate on now exists on each helmet of his teammates, intentional or not.
Personally talking, I by no means had an issue with Smith-Schuster and what he did off the sector. For my part, he is only a man having fun with himself and taking advantage of his alternative in methods others have not. So long as he did not begin tossing Gatorade coolers on the sideline or develop a blonde mustache, he was high quality with me. A lot of Pittsburgh felt the identical.
Smith-Schuster is way from the rationale Pittsburgh at present discover themselves on a three-game shedding skid. His TikTok’s aren’t lacking receivers, failing to dam defenders, or permitting a third-string quarterback to march up and down the sector.
But Smith-Schuster hasn’t made a case for him being a part of the answer, both.
Then, the script flips on you.
Are Smith-Schuster’s actions malicious? Removed from it. Are they egocentric to sure extents? Completely, whether or not he realizes it or not. No one had an issue with Smith-Schuster’s TikTok’s prior throughout Pittsburgh’s 11 recreation profitable streak. Why ought to they? Every thing is okay while you’re profitable.
But within the midst of a three-game shedding streak, storylines and media consideration are hyper-focused on Smith-Schuster’s dances at midfield relatively than his landing dances. Teammates and coaches are actually pressured to reply for Smith-Schuster.
“I’m conscious of it,” Steelers head coach Mike Tomlin told media members on Tuesday. “I do plan to speak to JuJu, however we’re professionals. I doubt any of these antics and issues of that nature are respectable motivating components as you step into skilled stadiums. It is about respect.”
Respect was one thing left to be desired, not less than from the Bengals’ perspective:
“It is sort of disrespectful on the finish of the day,” stated Bengals security Vonn Bell previous to Monday’s recreation. “However they’re on high proper now so you may’t actually say nothing proper now. We simply gotta go on the market, between the strains, go on the market and hit him and let him know the place he stands.”
Bell was the participant that pressured the fumble on Smith-Schuster early within the recreation.
Loads of issues are actually being stated about JuJu, most of them not very flattering and a handful of them not true. I do not imagine Smith-Schuster is an attention-seeking diva on the receiver place. I am additionally not underneath the impression he is a most cancers within the locker room, particularly after having watched Antonio Brown unravel in black and gold.
Nevertheless, we’re now seeing the implications of Smith-Schuster’s actions impression extra than simply him. Whether or not he likes to confess it or not, the dancing on the brand, no matter the place it is carried out, has introduced extra hurt than good for the remainder of his workforce. I am certain Tomlin will ship an identical message in his speak with Smith-Schuster later this week.
Smith-Schuster is not an issue for Pittsburgh. Nevertheless, a continuation of his present actions/mindset could be, no matter what his TikTok followers might imagine.
A part of Smith-Schuster’s attraction is his love for the sport and shining character. Whereas he should not cease being himself, maybe a refreshed strategy would do each him and the remainder of Pittsburgh some good.
Donnie Druin is a Employees Author with AllSteelers. Observe Donnie on Twitter @DonnieDruin, and AllSteelers @si_steelers.
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