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Males have future the skateboarding business however 2017 noticed a push again whereby the very phrase “skate,” become one thing a little bit extra homogenous. Females skate crews like The Brujas, and riders like Nora Vasconcellos, have made it clear that it’s a women sport too – with new backing by manufacturers.
adidas inducted Vasconcellos into the Professional skate group earlier within the yr, and is dedicating a brand new, digital brief to honor the icon. On her documentary she famous:
“To be driving alongside the blokes I’ve all the time admired is unreal. I feel it’s crucial for younger women (and boys) to see a girl alongside males in any career.”
Vasconcellos’ story is a private narrative in normalizing the game, unapologetic and authoritative. The brief additionally consists of interviews with Professionals, Lacey Baker and Sage Elsesser, and legends, Elissa Steamer and Andrew Reynolds.
“Nora” releases on December 21 at adidas Skateboarding. Watch the teaser beneath and our personal BTS interview above.
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