We Change the Game When We Find Each Other Olympics

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Amidst the following chaos of the pandemic, the following cries to cancel the video games and the controversy surrounding some of Tokyo 2020’s shining stars — it’s straightforward to overlook that the Olympic Games are alleged to be enjoyable. And though the occasion actually received’t be the identical with every thing that has transpired, one factor that may absolutely be celebrated is the Committee’s acceptance to incorporate skateboarding as an Olympic sport.

To mark this second in historical past, Facebook and Droga5 will launch a marketing campaign referred to as We Change the Recreation When We Discover Every Different. The 4 function spots will air throughout NBC’s protection of the video games and can showcase international communities united by means of the game. From Longboard Household, an attractive choreographed movie directed by singer-songwriter, FKA twigs — to ‘No Comply,’ paying tribute to Ghanaian skate tradition, to a movie about skate pioneer, Tyshawn Jones.

The 4 movies goal to point out how skate tradition has all the time been forward of many sports activities in its embracing of particular person expression, variety and inclusion. Some extent that Andrew Stirk, Fb’s Vice President of world firm advertising and marketing, reiterates “is a grassroots sports activities and tradition, centered round connection and group. This work celebrates the genuine tales of skaters utilizing our platforms to seek out one another, broaden the tradition, and push the game ahead.”