Oakley celebrates self-expression in film with rapper Action Bronson

The movie’s launch is supported by a world social marketing campaign that includes among the world’s largest athletes and members of Crew Oakley.

Oakley has launched an inspirational movie that celebrates self-expression and encourages individuals to imagine in themselves, to ‘Be Who You Are’.

The stirring model anthem highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside on a regular basis athletes and is narrated by chef and celebrated rapper turned media-mogul, Motion Bronson.

The rousing movie’s launch is supported by a world social marketing campaign that includes among the world’s largest athletes and members of Crew Oakley: Rohit Sharma, Patrick Mahomes, Mikaela Shiffrin, Mark Cavendish, Valentino Rossi, Marc Marquez, Juju Smith-Schuster, Ryan Scheckler and Jamie Anderson, in addition to athletes set to compete on the world’s largest stage in Tokyo, together with Andre de Grasse, Caroline Marks, Italo Ferreira, Aori Nishimura, Damian Lilliard, Hideki Matsuyama and extra.

“With this movie, we wished to create an anthemic message that evokes our group to actually be who they’re,” Oakley international model director Caio Amato says.

“Essentially as people – and particularly as athletes – we’re all distinctive, nonetheless at occasions we really feel the burden to slot in, to adapt to an concept of regular, and we find yourself dropping sight of that ‘factor’.

“The factor that makes us completely different and permits us to succeed in our full potential. Our purpose is to empower individuals world wide to imagine in themselves, to comply with their intestine, and to embrace this uniqueness to realize their very own greatness.”

The supporting social motion sees Oakley athletes problem their followers to share the factor that evokes them and makes them one-of-one – an act of self-expression that encourages individuals to be one of the best model of themselves.

Oakley goals to ignite a worldwide response, inviting its group of followers to unite in a second of connectivity and togetherness.

A few of the most inspirational content material will probably be shared throughout Oakley’s international channels, and robust moments of self-expression will probably be rewarded via shock and delight moments of product giveaways and athlete shout-outs.

The marketing campaign launch follows the discharge of Oakley Kato, eyewear born from 45 years of disruptive innovation and engineered to shatter the boundaries of sport efficiency.

On sport’s largest stage, Oakley Kato will flip gold with a Prizm 24K lens.

The product contains a frameless design, crafted with prolonged wrap and built-in retention to imitate the structural properties of a typical body.

When paired with Oakley’s unparalleled optics and readability of imaginative and prescient, this product removes limitations and gives the wearer with the arrogance to be at their finest, whereas competing on the highest stage.