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The Houston Rockets introduced Monday that they’ve named Julian Duncan because the group’s new chief advertising and technique officer. He most lately served as chief advertising officer and senior vp of social duty for the NFL’s Jacksonville Jaguars.
Along with directing the advertising, promotional, and branding efforts, Duncan may also oversee fan expertise, digital content material, retail, and group engagement. The press release reads as follows:
“Julian has a confirmed observe report for model innovation and management.” stated Gretchen Sheirr, president of enterprise operations for the Rockets. “We consider Julian’s influence will resonate not solely inside our group and fanbase, however all through the Houston group.”
“As a local Houstonian, it’s a dream come true to have the chance to return again residence and be a part of the Rockets,” stated Duncan. “I’m excited to be a part of a corporation with such a wealthy historical past and to assist construct upon a model that’s endeared by Rockets followers throughout the globe.”
Duncan performed soccer at Rice College whereas double-majoring in Sport Administration and English. He earned an MBA from Rice’s Jones Graduate Faculty of Enterprise in 2006.
Following a stint as a participant in NFL Europe and the Canadian Soccer League, Duncan returned to Houston as a enterprise analyst within the vitality area. He later joined Nike’s Advertising and marketing Growth Program and have become their International Model Director. Throughout his time at Nike and later Below Armour, Duncan’s work promoted the manufacturers of quite a few athletes and cultural icons, together with LeBron James, Stephen Curry, Serena Williams, and Dwayne “The Rock” Johnson.
Together with a set of world CMOs, Duncan serves on the steering committee and advisory board for Adweek’s Brandweek platform, whose mission is to catalyze the expansion and growth of marketeers worldwide by way of occasion experiences, on-line and print engagement, mentorship, and coaching.
With Houston set to choose at No. 2 within the first spherical of the NBA’s 2021 draft subsequent week, it’s an opportune time for the franchise to usher in a longtime chief to steer their advertising push. From a branding perspective, the participant they choose at No. 2 (assuming they preserve the decide) will immediately turn into the group’s most seen participant since James Harden.
Ardour + Function + Priorities.
Houston…we’re coming residence.
🚀🤘🏾😤🔥🙏🏾https://t.co/fjR5UdskxB
Cc: @HoustonRockets @nba @MNMCollective #MarketingTwitter
— Julian Duncan (@jdhtown) July 19, 2021
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