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ICECREAM is revisiting its skateboarding roots, kicking off an ICECREAM DREAMS initiative that goals to help each skaters of colour and small skate companies by way of sponsorships and amplification. The primary efforts in the direction of this objective come through the signing of two new skaters to the ICECREAM skate staff — Andre Beverley and Daniel Scales — and an inaugural collaborative product: a T-shirt created with Indianapolis skate store Minus.
Accessible in yellow, black and white, ICECREAM and Minus’ collaborative T-shirt makes use of simple-yet-effective co-branded particulars. A big ICECREAM textual content hit is current on the chest, beneath which sits a vertical Minus spellout emblem. Every tee additionally encompasses a printed tag, and is made from 100% cotton. In addition to the development, there’s one other 100% issue at play: specifically that 100% of proceeds from the tee will go to Minus.
ICECREAM DREAMS is the most recent piece within the model’s lengthy skate lineage. Skate and streetwear followers might keep in mind the ICECREAM Skate Workforce, a Pharrell-backed squad from the ’00s that was spotlighted within the well-known Team Ice Cream Vol. 1 movie from 2006 and boasted a roster of skate legends like Terry Kennedy and Jimmy Gorecki.
The ICECREAM x Minus t-shirt is offered completely at Minus’ Indianapolis retail location and on the model’s webstore. Every is priced at $50 USD.
For extra information from the world of skateboarding, check out HYPEBEAST’s exclusive interview with Tyshawn Jones about his new adidas Tyshawn Low sneaker.
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