BLENDING PERFORMANCE AND THE ART OF PRINT WITH OUR NEW MARIMEKKO COLLABORATION

Right this moment we’re unveiling a debut line with Marimekko, marking the first ever sports activities attire collaboration for the enduring Finnish design home. The restricted version assortment includes a lineup of stunning, daring items that seamlessly mix Marimekko’s artwork of printmaking and purposeful fashion with adidas’ experience in sports activities efficiency.

The collaboration with Marimekko marks a real collision of icons, with a shared historical past of pushing the boundaries of innovation and magnificence for over seven a long time. The all-female groups labored aspect by aspect to discover Marimekko’s vaults to handpick timeless prints for this season and past.

The primary joint assortment options two legendary Marimekko prints: Annika Rimala’s Laine (wave) print from 1965 and Maija Louekari’s Räsymatto (rag rug) from 2009. The daring vibrant patterns are now interwoven with signature adidas efficiency materials for a group designed to encourage positivity and play in the on a regular basis.

As a Finnish native I’ve grown up with Marimekko and have all the time held their designs near my coronary heart. The chance to collaborate with them, a model who shares the identical values of mixing performance and magnificence whereas utilizing extra sustainable supplies and strategies, felt like such an thrilling and pure alternative.The gathering spans many sports activities and out of doors actions and combines the very best of our experience in sports activities efficiency materials, with the daring and playful prints of Marimekko. It’s an unmissable assortment designed to encourage the interior explorer in all.

Josephine Aberg, VP of design at adidas

The head-to-toe appears to be like are perfect for embracing out of doors explorative pursuits, from swimming to working, biking, and strolling. Crafted with sustainable innovation on the coronary heart, a precedence for each manufacturers, the gathering options new supplies and strategies to assist scale back environmental affect, together with PRIMEBLUE and PRIMEGREEN recycled yarns. 

We’re immensely proud to current this assortment with adidas. Since Marimekko’s beginnings 70 years in the past, our philosophy has been to empower folks to be completely satisfied as they’re via our colourful artwork of printmaking. Marimekko’s daring prints match adidas’ modern and boundary-pushing sports activities attire completely – this purposeful but playful assortment goals to spark the enjoyment of exploration in on a regular basis lives.

This collaboration presents a unbelievable alternative for us to introduce Marimekko’s colourful world and timeless design to much more folks all over the world, and we hope its message of positivity, curiosity and self-empowerment will encourage many.

Rebekka Bay, Artistic Director at Marimekko

The adidas x Marimekko restricted version assortment will likely be accessible from 1^st June 2021 on adidas.com.