CONTINUING PARTNERSHIP WITH PARLEY IN LATEST MISSION TO END PLASTIC WASTE

Immediately, with our long-term eco innovation companion, Parley for the Oceans, we’re asserting our newest mission to deal with the precise and far-reaching influence plastic waste is having on the earth’s water methods.

With 350 million tons of virgin plastic produced yearly, plastics have now made their manner into each a part of earth’s ecosystems. From improperly discarded plastic waste to microplastics which migrate by means of rainwater, the fabric is polluting a number of the most distant locations on earth – from the deepest oceans to the very best mountains.

And with all plastic waste ultimately making its technique to the oceans, the actions folks take within the mountains have an effect on the ocean, and vice versa – forming a cycle of plastic that reaches all corners of the planet.

To lift consciousness of the problem and encourage folks to take motion – whether or not by lowering plastic consumption or actively eradicating it from nature – adidas Ultramarathon athlete and local weather activist, Timothy Olson, will try and run your entire 2,653-mile Pacific Crest Path (PCT) in document time. With the present document set at 53 days, 6 hours, and 37 minutes, he’ll goal to run over 50 miles a day for 50 days.

Taking him from Mexico to Canada through the California shoreline, Olson will endure temperatures starting from under freezing to above 30 levels Celsius, experiencing climate circumstances from all 4 seasons because the route takes him from mountains to the ocean and all the things in between.

I feel lots of people don’t notice how dangerous the issue has gotten. My coaching takes me to some critically distant locations, and I’m at all times shocked to seek out plastic waste even within the smallest of corners. 

However what’s much more alarming is how plastic is now being present in glacier water on the tops of mountains because of microplastics that are carried there from the ocean through rainwater. I wish to use my PCT document try as a platform to assist educate folks about this new drawback and encourage them to start out making small steps in direction of the answer which may make an enormous distinction – if all of us work collectively.

Timothy Olson, adidas Ultramarathon athlete

Taking motion in opposition to the unfold of plastics within the atmosphere and providing high-performance selections to those that are attempting to scale back plastic consumption of their every day lives – one thing that collectively may have a significant influence – adidas and Parley introduce a brand new assortment of weather-resistant Out of doors clothes.

Made partly with Parley Ocean Plastic – recycled marine plastic waste that’s intercepted from distant islands, seashores and coastal communities earlier than it reaches the ocean, each bit within the assortment is crafted with particular Out of doors efficiency operate, equipping hikers with the most recent expertise to go additional, discover extra, and scale back their plastic consumption. Key items from the gathering embody the FreeHiker Parley developed for lengthy distance mountaineering on trails with gradual elevation while sporting a backpack and the MyShelter Parley that’s light-weight, breathable and absolutely waterproof ideally suited for a fast-paces atmosphere the place the climate strikes as quick on the wearer.

The complete adidas x Parley Out of doors assortment is accessible worldwide through adidas.com from 15 April. Be part of Timothy on his record-breaking try in June through @adidasterrex on Instagram.

For extra data on the Parley Missions please go to adidas.com/parley