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At present, we’re introducing the evolution of our long-standing model angle Not possible Is Nothing. SEEING POSSIBILITIES – as advised in daring, human movies – is about rebellious optimism, rooted within the function from adidas within the energy of sports activities to alter lives.
Informed within the documentary model of house footage, the sequence supplies a beforehand unseen facet to a few of the most documented people on this planet, enabled by way of a robust narrative delivered by pals or fellow athletes, and animated by way of resurfaced footage from the archives.
To us, Not possible is Nothing is a manner of seeing the world for what it may be, not as it’s. It’s an angle shared by our group and companions. Lifting the curtain on how highly effective it may be, we’re launching our most formidable content material sequence so far.
That includes beforehand unseen intimate moments, it follows tales in sport and tradition, exhibiting how optimism and motion has formed their lives. Exploring the longer term they imagined for themselves and making it a actuality, the sequence celebrates the trailblazers which have made historical past on a world stage. Extra importantly, it goals to encourage others, empowering them by this assortment of very human tales as a robust demonstration of what optimism can obtain.
Beyoncé noticed the probabilities of inviting all of us to seek out our voice. To make use of her platform as a stage to rejoice our variations with all folks. Siya Kolisi, the primary Black captain of the South African Rugby crew, noticed the probabilities to steer his nation to victory on the 2019 World Cup, securing a win that stretched past the rugby pitch of Japan and touched the lives – and hearts – of all fellow South Africans. Tifanny Abreu, the first trans girl to play within the Brazilian Volleyball Superliga, noticed prospects to return to the court docket after 5 years away, and extra importantly to encourage us all to embrace our personal identities and dwell out who we’re with braveness and authenticity.
“Not possible is Nothing is greater than a marketing campaign – it’s our angle. Seeing prospects with optimism is vital to attaining our function of adjusting lives by the facility of sport. This angle is what evokes us every single day and is pushing us to construct the longer term. Seeing prospects is for everybody who desires to create a greater tomorrow for all folks.” Brian Grevy, Govt Board Member, World Manufacturers.
Demonstrating how this angle lives inside our personal DNA, a number of of the movies discover what this implies for revolutionary design – reimagining what a world-record beating distance shoe may very well be with the adizero Adios Professional, or learn how to assist finish plastic waste in collaboration with Parley’s CEO Cyrill Gutsch.
With our function and angle at its coronary heart, we just lately unveiled plans in opposition to our three strategic focuses to creating a greater future for sport by sustainability, credibility and inclusivity.
Constructing a extra sustainable future, with a dedication that by 2024 we could have phased out virgin polyester and solely use recycled polyester in all merchandise throughout the enterprise. Uniting and together with all folks in sport, which incorporates extending adidas’ UEFA contract into Girls’s EUROs and Champions League. Pushing for improvements which have by no means been carried out earlier than after which going additional, together with launching the potential of 3D printed midsoles with 4D4WD and the upcoming merchandise in collaboration with Allbirds.
The episodic content material sequence kicks off April 19th, with new tales dropping all through Spring into Summer season. See extra prospects @adidas and on adidas.com/ImpossibleIsNothing all through 2021 and past
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