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Seems the rumors have been true. Supreme has joined forces with Normal Mills on a Wheaties collaboration.
The streetwear model introduced the discharge through Instagram on Wednesday, sharing a photograph of skateboarder Tyshawn Jones sitting on the sofa whereas having fun with “the breakfast of champions.” The co-branded cereal field is prominently displayed on the facet; it options an all-over camo sample and Supreme’s iconic field brand on the entrance.
The picture was shot by photographer Ben Solomon, who additionally shared a picture of Jones rocking the Supreme x Wheaties graphic tee, which is able to reportedly be out there in white and black.
Whispers of a Supreme x Wheaties collaboration started swirling months in the past, with some Instagram customers claiming to have bought the packing containers at retail giants like Walmart. Although some thought the collab was too random to be true, others identified Supreme has a historical past of teaming up with meals and beverage manufacturers, together with White Fortress and Oreos. Normal Mills has additionally teamed up with Champion and Kith on restricted version releases, and in addition related with Travis Scott on a Reese’s Puff x Cactus Jack cereal box.
The Supreme x Wheaties collaboration drops Thursday as a part of the streetwear model’s spring/summer time 2021 choices.
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