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The One World undertaking features a full-length characteristic movie and a limited-edition capsule assortment of onerous and tender items. The One World merchandise are created with recycled supplies together with rPET Polartec® made out of recycled plastic bottles. The undertaking may even characteristic twelve episodes of in-season digital content material. One World celebrates the worldwide connection shared by the love of snowboarding, the respect for the atmosphere, and the will to find what’s subsequent.
The complete-length characteristic movie, One World, which is now obtainable on a number of streaming platforms, debuted in November 2020. Twelve authentic episodes of in-season digital content material, which have been created as an extension of the movie, will likely be obtainable this month on Burton.com. The Mtn Dew episode options thrilling motion footage of sponsored snowboarders Danny Davis, Julia Marino and Purple Gerard as they experience the One World limited-edition Backseat Drivers.
“Mtn Dew is happy to help Burton, our long-time accomplice, on this undertaking, highlighting recycling initiatives by way of an episode titled 1029 Turns. Not solely is that this a chance to shine gentle on this unimaginable undertaking, but in addition to proceed increasing {our relationships} with our shared athlete companions,” says Nicole Portwood, vp, advertising and marketing, Mtn Dew.
The One World rPET capsule assortment is now obtainable completely on Burton.com and at choose Burton Flagship shops. The gathering of Burton-designed gear features a fleece, insulator, hoodie, lengthy sleeve tee, midweight stash pant, beanie, cap and tote. Moreover, the Backseat Driver, a limited-edition pow surfer snowboard was created for the gathering and contains core supplies made with rPET. Mtn Dew will make a donation to help Protect Our Winters (POW) on behalf of Danny Davis, who’s an Alliance Member of POW and crew rider for each Burton and Mtn Dew.
“Our planet is sacred and it is vital to guard it,” says Danny Davis. “I am stoked that my sponsors Burton and Mtn Dew are taking an lively function collectively to assist elevate consciousness for local weather change in a artistic and thrilling approach by tasks like One World.”
One World was produced by Burton in partnership with Mtn Dew, Toyota, Polartec and Financial institution of the West. Mtn Dew is dedicated to supporting a bigger company accountability and long-term aim to scale back influence on the atmosphere. The One World undertaking with Burton and donation to Defend our Winters is an expression of that dedication. For extra particulars about this system head to Burton.com/OneWorld and comply with alongside within the dialog with #BurtonOneWorld.
About Mtn Dew
MOUNTAIN DEW®, a product of PepsiCo North America Drinks, is the No. 1 flavored carbonated tender drink within the U.S. With its one-of-a-kind citrus style, MOUNTAIN DEW exhilarates and quenches with each sip. Along with the unique MOUNTAIN DEW and DIET MOUNTAIN DEW®, the everlasting DEW® product line contains MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and MTN DEW® ZERO SUGAR. For extra data, try www.mountaindew.com, www.facebook.com/mountaindew or comply with on Twitter @mountaindew.
About PepsiCo
PepsiCo merchandise are loved by shoppers multiple billion occasions a day in additional than 200 international locations and territories around the globe. PepsiCo generated greater than $67 billion in internet income in 2019, pushed by a complementary meals and beverage portfolio that features Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio contains a variety of pleasing meals and drinks, together with 23 manufacturers that generate greater than $1 billion every in estimated annual retail gross sales. Guiding PepsiCo is our imaginative and prescient to Be the World Chief in Handy Meals and Drinks by Profitable with Function. “Profitable with Function” displays our ambition to win sustainably within the market and embed goal into all features of the enterprise. For extra data, go to www.pepsico.com.
About Burton
In 1977, Jake Burton Carpenter based Burton Snowboards out of his Vermont barn and devoted the remainder of his life to snowboarding. Since its founding, Burton has performed a pivotal function in rising snowboarding from a yard pastime to a world-class sport by creating groundbreaking merchandise, supporting a crew of high snowboarders and pushing resorts to permit snowboarding. At this time, Burton designs and manufactures industry-leading merchandise for snowboarding and the outside. As a sustainability chief throughout the outside and winter sports activities industries, Burton is the world’s first snowboard firm to turn out to be an authorized B Company®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with workplaces in Austria, Japan, Australia, Canada and China. For extra data on Burton, head to www.burton.com and comply with our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
SOURCE Mountain Dew
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