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Quartz
Nike went after Satan, but not Jesus
Nike was not blissful to be taught that MSCHF, a group of product designers based mostly in Brooklyn, used certainly one of its current sneaker kinds to create what the group has dubbed “Devil Sneakers” in collaboration with rapper Lil Nas X. The footwear are black Air Max 97s that MSCHF personalized with out Nike’s involvement, attaching a bronze pentagram on the laces, including pink embroidery, and injecting ink and “1 drop human blood” into the sneaker’s sole, in line with MSCHF’s web site, which put 666 pairs up on the market at $1,018 every. Yesterday Nike filed a lawsuit towards the corporate for trademark infringement and dilution, which is extra motion than it apparently took in 2019, when MSCHF launched its infamous “Jesus Sneakers”—personalized white Air Max 97s with soles containing water from the Jordan River that MSCHF had blessed by a priest.
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