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There was plenty of hypothesis over whether or not or not the Steelers ought to have re-signed their finest receiver, Juju Smith-Shuster, to a second contract. Final time I checked, most Pittsburgh Steelers followers and media had JuJu on the primary prepare out of Pittsburgh and had already wished him nicely together with his new potential group. Re-signing Smith-Shuster was the perfect enterprise, and soccer transfer, the Steelers group might have made.
This was not solely the perfect choice Coach Mike Tomlin, Basic Supervisor Kevin Colbert and proprietor Artwork Rooney II might have made of their particular person roles, this was the perfect transfer that the whole Steelers group might make collectively.
Signing JuJu is sweet for Steelers enterprise.
Information flash people, the NFL is a enterprise.
Followers have constantly lamented JuJu’s social media presence and general model constructing. The followers might not get it, however the Steelers advertising and marketing group ought to love the actual fact JuJu is a media darling and provides them an NFL advertising and marketing coup.
The Steelers and JuJu’s collective manufacturers will proceed to develop collectively for at the least one other 12 months, however this relationship needs to be prolonged nicely past that.
JuJu is a mere 23 years outdated. His model constructing will most undoubtedly have a powerful trickle-up impact on the Steelers’ model. This implies the Steelers group sells extra No. 19 jerseys, different Steelers merchandise and ticket packages to followers and recreation suites to firms.
As JuJu continues to finesse social media and construct his model, so goes the model of the Steelers. I’m nonetheless attempting to determine how re-signing JuJu might probably be dangerous for Steelers’ enterprise. Off the sector JuJu has been a mannequin citizen and a beacon of hope for the neighborhood.
On this enterprise, as Herm Edwards bluntly put it “you play to win the sport. Good day!” That’s what Juju has performed since he first placed on a Steelers uniform.
Juju performs with Steeler satisfaction, ardour, and poise. It doesn’t matter what you consider his Tik-Tok and landing celebration dances, he performs with a toughness that exemplifies Steelers soccer.
He has made the most important splash performs of any receiver on the Steelers roster since his arrival.
From a enterprise and an on-the-field perspective, re-signing JuJu made good Steelers enterprise sense, point-blank, interval!
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