adidas Skateboarding and Lucas Puig Release ‘PUIG’

Picture Credit score: adidas Skateboarding

At the moment adidas Skateboarding proclaims the official launch of PUIG, the third Professional signature mannequin from the model’s premier world crew rider, Lucas Puig. Revealed earlier in Could, the co-creation by adidas, Palace Skateboards, and Puig celebrates the revered skater’s close to decade reign with the three stripes model.

“The objective for PUIG was to create one thing useful for skateboarding but additionally to include Lucas’ private type and aesthetic into the footwear,” adidas Skateboarding Design Director, Scott Johnston says. “We’re actually grateful to have companions that have been all open to such an genuine and real-time design course of–some days we met within the workplace or cross continent, and others we merely shared suggestions throughout a bunch textual content chat. The work between the model, Lucas, and Lev Tanju and Gareth Skewis (Palace) has positively been probably the most artistic and trustworthy partnerships up to now.”

The PUIG attracts inspiration from the worlds of adidas terrace tradition and luxurious trend, combining the 2 to create an elevated design that delivers on character and efficiency. Signature finishes embody rope laces, gold PUIG branding and contrasting waved detailing on the tread and heel. The silhouette arrives in a premium nubuck higher with a excessive grade EVA midsole for final consolation and cushioning. A molded Adiprene sockliner offers a customized match, whereas a clear rubber outsole and bolstered Adituff toebox presents high-impact absorption and shields towards abrasion.

Picture Credit score: adidas Skateboarding

Coinciding with the footwear launch is adidas Skateboarding Presents /// PUIG, a coastal clip set towards Puig’s hometown of Biarritz, France the place his life is equal elements skate, surf, and chill. The brief edit highlights Lucas’ easy but highly-technical driving type and trick choice, one which continues to evolve and push the boundaries of skateboarding.

The adidas Skateboarding x PUIG silhouette retails for $100 USD and shall be out there for buy on Saturday, September nineteenth through www.adidas.com/skteboarding and choose skate retailers worldwide. The Ink/White/Gum Professional Signature mannequin shall be adopted by further colorway releases later this yr.

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Ayana Rashed

a devoted sneaker + sports activities + music author who will preserve you up to date with the newest information. E-mail: Imajrashed@gmail.com

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