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adidas Skateboarding publicizes “Nora”, their new digital brief documenting the start of skate icon, Nora Vasconcellos, in celebration of its first feminine Professional rider who joined the model’s world skateboarding staff earlier this 12 months.
“adidas is such a basic and timeless model. It seems like successful the lottery having the chance to work with them and to have them help me like they do. It’s past my wildest goals to be a part of their staff,” feedback Nora Vasconcellos on becoming a member of the model’s world staff. “To be using alongside the fellows I’ve at all times admired is unreal. I believe it’s essential for younger women (and boys) to see a lady alongside males in any occupation.”
“Nora” is a 15-minute digital brief charting Vasconcellos’ journey from skate rat to rising Professional. Directed by Webby-award successful Giovanni Reda and produced by adidas Skateboarding, the cinematic snapshot options interviews with Professionals like Lacey Baker and Sage Elsesser, in addition to legends resembling Elissa Steamer, Andrew Reynolds, and fellow adidas Professional rider Marc Johnson.
“We’re so stoked to have such a rad athlete on the roster. Nora’s actually one thing particular, epitomizing the right instance of a Professional skateboarder. She’s an all terrain skater with unimaginable type, at all times pushing herself to be higher. Her ardour for skateboarding is infectious,” feedback Paul Shier, adidas Skateboarding Crew Supervisor. “An absolute pleasure to work with, Nora’s at all times smiling and rips on something that’s put in entrance of her. I’m trying ahead to watching her develop and shine.”
The digital brief offers a concrete have a look at a charismatic skater and her private expertise navigating a predominantly male-led trade. Unapologetic and targeted, the brief movie follows a younger lady receiving her first board on Christmas to changing into the self-actualized girl {and professional} that Nora is in the present day. Her type is fluid, her persona infectious, and her willpower unwavering. Boldly redefining the skateboarding panorama, Vasconcellos normalizes the game, inspiring extra ladies to take part. A brand new and highly effective voice contained in the skate group, Nora’s penchant for pushing boundaries, fast wit and attraction makes her a burgeoning pioneer that transcends far past the board.
Watch adidas Skateboarding’s teaser for “Nora” above and search for “Nora” to drop on December 21.
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