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New marketing campaign encourages Thai behavioral change for a waste-free future
Nestlé, the world’s main meals and beverage firm, is focussing on its sustainability technique to assist create a waste-free future by encouraging behavioral adjustments amongst Thais, beginning with small and straightforward steps. The target: to guard this world and generations to return.
The “Each Little Act Issues” marketing campaign is predicted to drive concepts and encourage individuals to adapt their conduct. Nestlé believes all people performs a task in defending and enhancing the setting to assist guarantee a sustainable world for future generations.
The corporate has allotted a 20 million-baht price range to drive the marketing campaign to succeed in 15 million Thais across the nation.
“Tackling plastic waste is a significant environmental problem that the world is going through at present,” Mr. Victor Seah, Chairman & Chief Government Officer of Nestlé Indochina, mentioned. “Nestlé acknowledges the significance of this downside. We’re dedicated to discovering improved options to scale back, reuse, and recycle our product packaging. That is in step with our international objective of growing 100% recyclable or reusable packaging and lowering using virgin plastic by one third by 2025. This can assist form a waste-free future the place none of our packaging leads to landfill or within the oceans. Nestlé Thailand has made large progress in growing modern eco-friendly packaging. At current, 89% of our packaging is already recyclable or reusable. That is our effort to assist shoppers to undertake inexperienced conduct along with Nestlé, they usually can begin with the small issues in each day life similar to selecting inexperienced packaging.”
A survey of shopper conduct by Nielsen and Kantar discovered that 81% of Thai individuals declare that they’re attempting to scale back their affect on the setting. They’re conscious that their consumption conduct can have an effect on sustainability however discover it difficult to alter to a greener way of life. Because of this they search for eco-friendly merchandise at reasonably priced costs that make it simpler for them to have a extra sustainable way of life.
Due to this fact, Nestlé is driving sustainability as one among its core methods in 2021 by launching the “Each Little Act Issues” marketing campaign, with a video that explains it’s straightforward to assist create sustainability on this world. The video additionally exhibits how Nestlé is devoted to altering its packaging to be extra eco-friendly and recyclable. This is not going to solely cut back using plastic and assist deal with international warming, however can even protect marine life whereas chopping the quantity of waste that goes to landfill. With this video, Nestlé is encouraging individuals to begin by making small adjustments of their each day lives to guard our world for generations to return. Nestlé believes each little act issues and may result in massive adjustments. The marketing campaign video is accessible on the Nestlé Thailand YouTube Channel at https://bit.ly/3bGXFGu and extra data might be discovered at http://bit.ly/3ck9S2O.
Nestlé is the pioneer in adopting eco-friendly packaging. This contains switching to paper straws for MILO UHT, paper wrappers for Nestlé Ice Cream, and aluminum cans as a substitute of tin for NESCAFÉ RTD, together with eradicating the blue tint from Nestlé Pure Life plastic bottles so they’re simpler to recycle. In 2021, these eco-friendly initiatives will remove using plastic straws by 500 million items, and cut back the quantity of virgin plastic used to supply Nestlé Pure Life bottles by 370 tons and the quantity of plastic used for ice cream wrappers by 28 tons.
“We’re assured the Each Little Act Issues marketing campaign will encourage and encourage Thai individuals to alter their conduct by beginning with small issues near them,” concluded Mr. Seah. “These little acts actually do matter in making this world extra livable. Many modest efforts will assist shield the world and future assets for generations to return.”
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