Merchandiser from Urban Outfitters Joins NTWRK

NTWRK, North America’s main stay video commerce platform, introduced at present the appointment of Colby Black, former Government Director of Shopping for and Market at City Outfitters, as Chief Merchandising Officer.

Colby Black

Black joins NTWRK after eight years in management roles at City Outfitters and over 16 years of expertise in international merchandising, model improvement and digital commerce. At City Outfitters, Black helmed international partnership initiatives, together with the introduction of a number of worldwide manufacturers to North America, the growth of City Outfitters into abroad markets and the resurrection of nostalgic manufacturers like FILA and Champion into the trendy sphere. He was a key participant within the launch of URBN’s first market integration, which yielded large progress and diversified UO Inc.’s product-selling factors to include experiential marketplaces.

Black was additionally instantly chargeable for the launch of With out Partitions, UO’s activewear sub-brand that launched in 2013 and marked a shift in activewear as every day put on, in addition to the sourcing and scaling of rising manufacturers like Chinatown Market, Carrots and Monkey Time. Behind iconic designs for Justin Bieber’s Objective Tour and The Weeknd’s Starboy merchandise, Black has left a long-lasting impression not solely on up to date society but additionally progressive enterprise practices.

As NTWRK’s first Chief Merchandising Officer, Black will oversee all merchandising methods throughout the corporate. Black will make the most of his wealth of trade experience and perception to hold out the execution of every day product drops and digital festivals in addition to implement NTWRK’s new international initiatives, together with cultural tentpoles occasions, retail holidays and metropolis information editorials.

“Colby is a key addition to our NTWRK workforce, and we’re assured in his demonstrated experience in market technique and execution,” says Aaron Levant, CEO of NTWRK. “The function of Chief Advertising and marketing Officer is an amazing duty for our quickly rising trade, and Colby’s unparalleled acumen in retail and tradition is in excellent alignment with NTWRK. It’s an honor to carry Colby on board, and we look ahead to NTWRK’s sustained progress with this new addition.”

ABOUT NTWRK

NTWRK is the definitive mobile-first video procuring platform that seamlessly blends leisure and commerce, giving manufacturers, artists, and personalities the flexibility to create unique content material and promote unique merchandise to NTWRK’s international viewers. The progressive mannequin of every day unique product drops, stay movies, participating hosts, native purchases and social distribution creates a excessive vitality and wide-reaching expertise for companions and customers. NTWRK was based in October 2018. Further details about NTWRK could also be discovered at thentwrk.com | Instagram: @NTWRK | App: iOS, Android