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In 2020, the model was bought out by Indian cosmetics producer Lotus Herbals by its acquisition of Vedicare Ayurveda.
This yr, SoulTree is on a path of brick-and-mortar retail growth in bid to attach with what it believes are the brand new wants and considerations of the trendy Indian client.
“The Indian magnificence client has not solely advanced however has additionally turn out to be receptive to conscious magnificence,” mentioned Nitin Passi, managing director, SoulTree
“Whereas we already possessed a significance presence within the digital area globally, we felt {that a} holistic SoulTree expertise might solely attain our customers by a soul sanctuary that we are able to name our personal.”
Not too long ago, the corporate unveiled its inaugural flagship retailer on the DLF Galleria Market in Gurugram. The shop can be India’s first 100% solar-powered magnificence and wellness boutique.
Enhancing its concentrate on sustainability, the shop was constructed utilizing biodegradable supplies, non-plastic fixtures and reclaimed wooden with a zero-waste coverage.
“We labored with a no-plastic coverage and used reclaimed wooden for the development of the shop. As our retailer is solar-powered, one hurdle was placing up giant photo voltaic panels in a premium however congested bodily market… we had been capable of get an area which may present us a minimal of 11 months of uninterrupted solar energy,” mentioned Passi.
Passi advised CosmeticsDesing-Asia that such improvements are crucial as customers in India had been turning into conscious and intensely conscious about their magnificence purchases. “Sustainability is now not a bookish topic however an energetic way of life selection.”
New beginnings
Passi mentioned that the flagship represented the start of an thrilling journey for the model.
“The primary retailer is simply the stepping-stone to the numerous extra milestones we plan to attain. We’ve a speedy growth technique for each home and worldwide markets.”
This yr, the corporate plans to launch extra brick-and-mortar shops, overlaying all the key metro cities in India.
Moreover, the corporate believes there are untapped alternatives abroad for the model as consciousness and curiosity in Ayurveda grows.
“We imagine that the world has simply begun recognising the ability of pure, natural and Ayurvedic magnificence with a up to date outlook, and therefore, over the following three to 5 years, we purpose to succeed in discerning customers worldwide,” mentioned Passi.
Moreover, the corporate is working to enhance the sustainability of its merchandise and processes.
Its manufacturing services already run on a biogas plant that makes use of leftover natural waste to supply the power to fabricate its merchandise.
The model has additionally efficiently lowered the usage of plastic in its product packaging and is actively evaluating alternate supplies to exchange the present recyclable packaging for its merchandise.
“From introducing biodegradable packaging to utilizing pure fibres like bamboo, hemp, and recyclable glass, we’re at present evaluating the simplest supplies to make the change with out compromising on the standard and, most significantly, the shopper expertise,” mentioned Passi.
Because it expands domestically and internationally, Passi mentioned SoulTree is aiming to turn out to be a plastic-free model sooner or later.
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