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Hong-Kong primarily based Raffled Household Workplace will change into the soccer membership’s regional companion in Asia beneath a three-year deal inked this week.
Below the partnership, the 2 sides will collaborate on a spread of branding and advertising and marketing initiatives, and the Italian membership’s first staff will return to Asia, following visits to Singapore for pleasant video games in 2014 and 2019.
At a media briefing earlier this week, RFO founder and CEO Chi Man Kwan stated there will even be alternatives for its ultra-high-net-worth shoppers, enterprise companions and workers to catch Champions League video games involving the Italian champions and meet its stars.
Juventus opened its APAC advertising and marketing workplace in 2019, and like Raffles, has expressed a need to develop its attain in Higher China.
Widespread Values
«Each our Membership and Raffles Household Workplace share a strong synergy in our embracing and nurturing household legacy and heritage. We consider this partnership will undoubtedly assist each manufacturers’ goals to broaden their horizons in Asia,» Giorgio Ricci, chief income officer of Juventus, stated in an announcement.
Based in Hong Kong in 2016, Raffles Household Workplace at the moment has a 72-strong staff throughout Hong Kong, Singapore, Taipei and Shanghai.
Juventus begins its protection of the Serie A title on Sunday with a go to from Sampdoria.
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