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Greg Steltenpohl, founder and CEO of the plant-based beverage big, Califia Farms, has died aged 67.
Steltenpohl constructed Califia Farms greater than a decade in the past. He did so on a mission to ‘make the world a more healthy place’, the corporate claimed.
Internationally, he’s regarded a plant-based pioneer.
Greg Steltenpohl’s plant-fuelled journey
Asserting the information on social media, Califia Farms mentioned he will probably be ‘profoundly missed’.
The corporate wrote: “It’s with a heavy coronary heart we share the information of the passing of our firm’s founder, Greg Steltenpohl.
“He constructed the Califia Farms model from the bottom up with a ardour for nourishing individuals and the planet. Greg touched so many lives on his plant-fueled journey to make the world a more healthy place.
“He will probably be profoundly missed. We tip our hats to our visionary founder.”
‘Visionary’
Califia Farms
The California-based model is well-known for its plant milks and cold-brew espresso merchandise. In 2019, it introduced an Oat-based Barista Blend to the UK. Within the US, it expanded its vary to incorporate Mushroom Oat and Hemp Barista Blends.
Moreover, it secured funding from celebrities together with Leonardo DiCaprio, Karlie Kloss, in addition to Jared Leto.
Previously, Steltenpohl has described his firm as a ‘chief in innovation’. Furthermore, he spoke of the rise of plant-based merchandise and the advantages of ditching dairy on CNBC final yr.
On the present, he mentioned: “It’s not only for well being it’s for planetary well being, and I feel beneath that, that’s the place the meals system has to alter as an entire.”
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