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Travis Scott – one of the vital tradition shaping inventive artists of his technology… and past – unveiled his newest undertaking as a founder and creator of a brand new model CACTI, his first-ever beverage enterprise in partnership with Anheuser-Busch.
Scott, his Cactus Jack inventive assortment and Anheuser-Busch’s innovation group labored facet by facet to create the flavors, packaging, components and extra. The brand new endeavor is an extension of Travis’ ever-growing private model which can convey his signature (out of this world) aesthetic and inventive narrative to life within the beverage house.
Right here’s what it’s essential to know for what would be the most talked about drink of 2021:
- As a true tequila fan — Travis Scott was impressed by the flavors of tequila and the sunshine and refreshing style of seltzer when creating CACTI Agave Spiked Seltzer
- Coming in Spring 2021, CACTI Agave Spiked Seltzer may have a 7% ABV and can be out there in flavors together with Lime, Pineapple and Strawberry.
- Brewed in Los Angeles and made with 100% premium blue agave from Mexico, the product can be out there in 12oz cans offered in a 9 rely Selection Pack in addition to 16oz and 25oz singles offered in Lime and Pineapple.
“CACTI is one thing I’m actually happy with and have put a ton of labor into. Me and the group actually went in, not solely on getting the flavour proper, however on 1000’s of inventive protos on all the pieces from the precise beverage, to the can idea, to the packaging and the way it’s introduced to the world. We all the time attempt to convey a sense in our merchandise,” mentioned Travis Scott. “I’m a giant fan of tequila so I got here at it from that angle, too. I’m actually excited to place this out in 2021 and see different folks be capable of take pleasure in it.”
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