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Over the weekend, adidas Skateboarding celebrated the launch of Na-kel Smith’s first-ever head-to-toe collaboration at 3 Rooms, a multi-sensory showcase held at HNYPT in downtown Los Angeles. Curated by Smith, the immersive expertise revealed his debut assortment, alongside two unique releases with American clothier Brooks Brothers and skateboard model Fucking Superior.
Friends journeyed by three interconnected environments beginning with the Enterprise Room the place they reworked into bigwig executives, then became diehard sports activities fanatics within the Sports activities Room earlier than portaling right into a galactic realm of the Area Room.
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Cairo Foster with Jason Dill
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Atiba Jefferson sporting the Na-kel Smith x adidas Skateboarding x Brooks Brothers swimsuit
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3 Rooms company having fun with the Area Room
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Na-kel exhibiting off the brand new Na-kel Smith Assortment from adidas Skateboarding
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adidas Skateboarding Professional athletes Jack Fardell, Na-kel Smith, and Nora Vasconcellos
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DJ Blonde Seaside
The particular one-day pop-up featured an all-access occasion for the general public, adopted by a VIP, non-public launch get together within the night. DJ Blonde Seaside offered music all through each parts of the activation whereas company have been in a position to work together up-close-and-personal with the unique merchandise as they moved from room to room.
Current all through the occasion have been adidas Skateboarding athletes Nora Vasconcellos, Jack Fardell, Lucas Puig, and Smith himself. Additionally in attendance have been Tyler, the Creator, Jason Dill, photographer Atiba Jefferson and two-time Oscar® nominated actor Jonah Hill.
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About adidas Skateboarding
Based in 1998, adidas Skateboarding creates footwear and attire for skate boarders distributed by a world community of skateboarding retailers. adidas skateboarding helps a bunch of iconic, elite, and pattern setting skilled and newbie skate boarders from everywhere in the world together with Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a section of adidas Originals, a division of the adidas Group
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