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FSKorea was established in 1988 with its core enterprise in make-up brushes. As we speak, the agency develops a spread of magnificence merchandise from make-up sponges to mascaras to droppers.
Like many companies, the agency has been impacted by the COVID-19 pandemic. “Definitely, the months which have simply handed and the disaster linked to COVID-19 characterize an actual problem and impression our exercise,” stated JK Hwang, president of FSKorea.
“COVID-19 has modified the life-style of customers. The inhabitants that works from house has grown dramatically and governments are encouraging residents to remain of their properties and keep away from public gatherings.”
The modifications in client behaviours have prompted the corporate to shift its focus drastically.
“Make-up will not be actually a precedence for customers apart from the eyes. Our present focus greater than ever is the manufacturing of mascaras applicators and different applicators for the eyes. To organize ourselves for rising calls for and desires out there, we completed a brand new mascara manufacturing unit final yr and put in new manufacturing traces,” stated Hwang.
The corporate has additionally noticed elevated give attention to sustainability within the magnificence business and is creating new eco options to accommodate the market.
Hwang stated: “Our important improvement objective for 2 years has been sustainability. As you realize, customers are an increasing number of attentive to those environmental points and really delicate to something that will characterize immediately unacceptable waste. Along with a number of main gamers within the sector, we have now developed an lively technique to really ship extra environmentally pleasant options.”
Give attention to recycling
The corporate’s method to sustainable options is to give attention to recyclability. One of many points the corporate has begun to attempt to remedy is to develop recyclable make-up brushes, as most of them are typically not recyclable.
For one, it’s troublesome to take away the glue that holds the make-up bristles collectively. As such, most make-up brushes find yourself within the landfill. To resolve this, the corporate has developed a course of which not utilises glue when assembling the ferrule and fibres to the deal with.
“One other key improvement has been the event of our Glue-Free Make-up Brushes which makes use of nearly no glue on the time of meeting. On the one hand, it minimises chemical publicity of operators in the course of the meeting course of, however which makes it attainable to make merchandise inert since they’re non-contaminating for water and soil,” stated Hwang.
To extend the recycling fee of brushes, the agency has additionally developed brushes made totally from post-consumer resin (PCR) to minimize its use of virgin plastic.
“We’ll use these recycled plastics for our merchandise to minimize virgin sources and we hope that our merchandise additionally might be used to supply different plastic merchandise.”
The corporate has additionally developed a brush with handles produced from waste from wooden processing. The composite has the feel and grain of wooden whereas being cheaper.
One other method the corporate is exploring is interchangeable brush heads. The power to disassemble the comb bristles and brush heads from the deal with, simplifying the recycle course of whereas additionally reducing useful resource consumption.
Moreover, there’s additionally the matter of the usage of plated metallic for the ferrule, the metallic tube that holds the hairs and bristles of a brush and connects them with the comb deal with.
The ferrule is normally made of sunshine metals similar to brass, copper, aluminium or tin and plated for end.
In response to the agency this plating course of generates water contamination, due to this fact, it has discovered extra eco-friendly materials for the comb ferrule through the use of chrome steel.
Chrome steel is produced through the use of 85% recycled materials and is recyclable an infinite variety of occasions with out it dropping its key properties.
With use of supplies similar to PCRs, the price of manufacturing brushes could be increased than typical brushes made with virgin supplies. Regardless of the fee, the agency believes it has enormous worldwide potential contemplating the curiosity in plastic discount globally.
Whereas it has but to see mainstream curiosity in sustainable brushes, Hwang revealed that the agency was at the moment in talks with some firms relating to its sustainable brush designs however declined to offer particulars.
Transferring ahead, the corporate will proceed the examine and improvement of sustainable brushes, similar to methods to obtain excessive recyclability fee.
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