Storms and Halfbrick Studios brings ‘Fruit Ninja’ and ‘Jetpack Joyride’ games to the emerging markets

Hyper-casual cell sport (HCG) writer and social instant-play gaming firm, Storms has introduced an unique partnership with Halfbrick Studios, an Australia primarily based indie sport developer, to transform standard cell hit video games – Fruit Ninja and Jetpack Joyride – into social on the spot video games’ format with unique core gameplay and property. 

Whereas smartphone penetration price continues to rise within the growing world, cell web connectivity entry ranges stay under a 3rd for the rising markets. Storms’ mission of constructing cell video games accessible to 7 billion cell customers worldwide signifies that for the primary time, the poorly linked demographic inside rising markets get to entry high marquee video games, whereas the younger and older demographics from developed markets with digital literacy gaps can play video games on an internet platform with out having the necessity to obtain from app shops.

The workforce can also be within the works of incorporating a social component for each Halfbrick classics inside its on the spot gaming ecosystem to additional enrich gaming communities’ general expertise. For the primary time ever, Fruit Ninja and Jetpack Joyride followers will get to take part in pleasant event modes to compete on their scores. Each video games can be made accessible in April 2021 on Storms’ social on the spot gaming Android app and internet platform, in addition to unique associate platforms in rising markets. 

Storms CEO David Yin , mentioned “2020 was a yr that introduced gaming to the forefront for sport builders world wide. As we proceed to advance into 2021, collaborations equivalent to this partnership with Halfbrick Studios are crucial cornerstones for Storms to make sport expertise inclusive. We’re extraordinarily proud to raise rising markets’ cell gaming expertise to the best requirements by frictionless gaming on marquee titles mixed with social play components.”

“Slicing” A New House for Social On the spot Video games

Halfbrick Studios is effectively acquainted within the gaming scene because the creator of the massively standard Fruit Ninja, a cell app sport that launched in 2010 and have become a cultural phenomenon with downloads exceeding 1 billion earlier than its fifth birthday. Based on cell consultancy App Annie, Fruit Ninja is the primary most downloaded iOS gaming app throughout 141 international locations within the Informal class and the title has additionally led to a Fruit Ninja comedian miniseries from Dynamite in 2017. 

Constructing on the success of Fruit Ninja, the studio launched Jetpack Joyride in 2011 which has subsequently grown to 750 million+ downloads. The runner motion online game was additionally extremely reviewed with a 9/10 rating score on GameRankings, Eurogamer, IGN and PocketGamer. It was subsequently awarded for the Finest Motion/Arcade sport, Finest Total Recreation on PocketGamer and Apple Design Award throughout WWDC 2012.

Halfbrick Studios CEO and founder Shainiel Deo,  reaffirms the studio’s curiosity in linking fingers with Storms and says, “This joint-partnership with Storms to develop next-gen on the spot video games is a game-changer to unique video games’ participant longevity, and reinforces our mission to make cell video games simpler to find and to play.”