Goop Launches Goop Kitchen, A Sustainable, Wellness-Driven Food Delivery Service

The latest entrant into the wholesome meals supply class is Gwyneth Paltrow’s goop Kitchen, a brand new enterprise from the goop model launching in the present day in Los Angeles. Aiming to supply good-for-you and infrequently allergen-free meals which are nutrient-dense and style scrumptious, goop Kitchen affords chef-designed meals that really feel proper off the pages of Paltrow’s health-driven, New York Instances-bestselling cookbooks. 

A part of goop’s total mission to assist its group discover nice well-being, goop Kitchen’s particular purpose is to, “speed up the clear meals motion by proving, simply as Paltrow did years in the past, that entire, unprocessed meals might be each satisfying and handy, this time introduced proper to your door with just some clicks,” based on the model. Primarily based out of a digital kitchen in Santa Monica, the goop Kitchen now companies neighborhoods together with Venice, Pacific Palisades, Brentwood and Beverly Hills. The model additionally notes that that is, “the primary of a number of goop meals ideas, and extra places might be rolling out all through the Los Angeles space within the subsequent few months.”

The gluten-free, vegan-friendly and sustainably sourced menu features a number of hearty bowls, salads, handheld wraps and home made and seasonal soups; all designed by adorned chef Kim Floresca and notated as Goop-Licensed-Clear (GCC). Earlier than becoming a member of goop Kitchen, Floresca skilled at celebrated eating places together with the three-Michelin-starred Restaurant at Meadowood within the Napa Valley, the place she was government sous chef, in addition to Per Se, Mugaritz and El Bulli. Floresca shares that, “Taking cues from every season’s bounty has at all times been on the core of my strategy to meals.” She continues that, “Honoring the integrity of elements can also be on the coronary heart of goop Kitchen. I’m thrilled to steer a staff of cooks who’re equally captivated with what we’re creating. Not solely are goop Kitchen meals wholesome; they’re additionally scrumptious—one thing we’re so happy with. We labored actually onerous to create our variations of sauces and dressings, made to the goop Licensed Clear normal with out compromising the acquainted flavors that everybody is aware of and loves. I’m excited for our friends to expertise it for themselves.”

Of the launch, Noora Raj Brown, SVP of Communications & Model Advertising at goop, shares that, “Increasing into meals supply looks like a pure step ahead. Nutritious, life-simplifying recipes have been a pillar of the goop model since Gwyneth Paltrow launched the primary publication from her kitchen counter over twelve years in the past. Since then, the demand for making satisfying, nutrient-dense meals handy has solely grown. We’re thrilled to launch goop Kitchen in our hometown of Santa Monica and are trying ahead to watching it develop.”

Meals obtainable embody a goop Teriyaki Bowl, Chopped Salad, Mushroom ‘Al Pastor’ Lettuce Wraps and extra. Dessert choices, as with all menu gadgets, are created with no refined sugar, soy or preservatives. At launch, all menu gadgets are beneath $16. For these trying to strive goop Kitchen’s new supply service, orders might be positioned at goop.com/goop-kitchen