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Masi Agricola has launched Fresco di Masi, a wine which the famend Venetian producer says gives a “renewed imaginative and prescient of sustainability”.
The 2 100% natural wines – Fresco di Masi Rosso Verona IGT and Fresco di Masi Bianco Verona IGT – are, in response to Masi, produced in a manner which minimises man’s intervention with nature. Natural grapes are harvested through the coolest hours and instantly vinified, with out drying and with out being aged in wooden. The grapes are decanted and never filtered.
Masi mentioned the Fresco di Masi wines underline the corporate’s “progressive soul” and its dedication to sustainability, combining the advantages of natural strategies with conventional high quality.
The 2 wines are “merchandise of our instances”, the results of a “seek for the very essence of wine”, Masi mentioned.
“The thought of Fresco di Masi stems exactly from this: wines made merely, similar to they was once. Fresco di Masi is the reply to the brand new sensitivity of our instances: the seek for an more and more accountable consumption, attentive to the well-being of people and the planet we inhabit,” Masi added.
Fresco di Masi Rosso gives fruity notes, with cherry recalling its Verona origin, whereas Fresco di Masi Bianco Verona’s intense notes of white fruit recall the sweetness of pineapple.
The wines are offered in clear glass bottles, with cork and beeswax stopper. No plastic is used. Labels provide a reinterpretation of designs impressed by an 18th century etching which characterise different Masi wines, together with Campofiorin and Amarone Costasera.
Masi Agricola Export and Journey Retail Gross sales Director Pier Giuseppe Torresani mentioned the wines would quickly be featured in Gebr Heinemann shops. Additional listings by different journey retailers are anticipated quickly.
Torresani underlined Masi’s sustainable ethos and its new pure wines within the lead-up to final 12 months’s Moodie Davitt Digital Journey Retail Expo. He additionally emphasised journey retail’s position as a pillar of Masi’s business technique.
Masi Nectar Costasera Amarone Classico is one among three journey retail-exclusive merchandise the wine producer has launched in recent times
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