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This is some free recommendation: take a deep breath earlier than hitting play on Justin Bieber‘s newest video.
“Maintain On,” the fourth single off Bieber’s sixth studio album Justice due out March 19, dropped at 12:01am Friday together with the accompanying music video directed by Colin Tilley:
In it, the 27-year-old artist is pushed to desperation as his lover (performed by Dave‘s Christine Ko) will get sicker and sicker. They want cash. Bieber tries a storage sale, however the mounting medical payments hold coming. So, he spray-paints a toy gun and phases a theft on the native financial institution.
The cinematic video aligns with Bieber’s current collaborations with Tilley, who additionally directed the visuals for “Holy” and “Anybody.” The previous, which signaled this new period for Bieber in September, equally discovered him as a working-class man attempting to make ends meet for himself and his girlfriend (Ryan Future). “Anybody” starred Zoey Deutch reverse Bieber as he boxed his technique to the highest.
These three, plus the evocative and susceptible “Lonely,” already make Justice a heavy-hitting pop album. Bieber made it clear when announcing the project final Friday that he has excessive hopes for its potential to “proceed the dialog of what justice seems like so we are able to proceed to heal”:
Justice serves as a return to pop for Bieber after his 2020 R&B-leaning album Adjustments, which scored three nominations on the upcoming 63rd annual Grammy Awards on March 14.
Megan Armstrong (@megankarmstrong) is a author with earlier work showing in locations akin to Billboard, Bleacher Report, GQ and others. She’s most focused on writing about folks and the way they stay their lives, via the framework of music, leisure and sports activities.
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