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We don’t suppose you’ll be seeing Sidney Crosby doing the “Corvette, Corvette” TikTok dance however the Penguins have introduced a partnership with the short-form video platform.
Pittsburgh is the primary group within the NHL to kind a partnership with TikTok.
The platform primarily attracts teenagers and younger adults with some customers gaining thousands and thousands of followers with lip-syncing, comedy bits and extra.
“The Penguins are thrilled to work with such a rapidly-growing and revolutionary firm, that can be a ton of enjoyable for our followers,” mentioned vp of digital, Andi Perelman. “We are excited for the chance to collaborate with a few of TikTok’s consultants to search out much more methods to develop on the platform.”
The Penguins have already got a robust presence on social media and the partnership with TikTok will permit them to succeed in much more folks.
The Penguins plan to supply customized content material that may solely be accessible on the platform.
“The Penguins partnership can even be the primary through which TikTok will work straight with knowledgeable sports activities franchise to create customized content material for promoting functions outdoors of the platform,” a launch states.
The partnership is sensible since a big portion of the Penguins fan base is youthful followers.
Pittsburgh sports activities followers could already concentrate on TikTok due to Steelers receiver JuJu Smith-Schuster and his viral dances which were each celebrated and criticized.
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