[ad_1]
Mar 2, 2021
By: Rick Stein, Vice President, Contemporary Meals, FMI and Steve Markenson, Director, Analysis, FMI
In the present day’s buyers have stocked pantries, full freezers and overused cookbooks because of the adjustments led to by the COVID-19 pandemic. In a time the place grocery purchasing habits have modified for thus many, one would count on seafood sustainability to drop in significance within the minds of shoppers. Nevertheless, our 2021 Power of Seafood report finds simply the other to be true.
The variety of sustainability-focused seafood buyers has elevated from 29% in 2019 to 41% in 2021. These buyers report that seafood certifications have a serious affect on their seafood buy selections. The truth is, 19% of seafood shoppers say they particularly selected their major seafood retailer as a result of it sells sustainable seafood.
Profile of In the present day’s Sustainable Seafood Shopper
These buyers are typically male (59%), youthful (with a median age of 42) and have above common family revenue, with 70% having youngsters of their family. Whereas they store in-store two instances per week, in addition they grocery store on-line (84%). These sustainable seafood buyers are inclined to spend above the common on groceries and are extremely centered on diet and well being, with 63% placing loads of effort into making wholesome and nutritious meals decisions.
Perceptions Driving Sustainable Seafood Purchases
Amongst sustainable seafood buyers, there stays a notion that consuming seafood doesn’t have a detrimental affect on the surroundings. We see this by the truth that all parts of sustainability—the way it was caught and raised, employee remedy, environmental affect and use of recyclable/reusable packaging—are rising in significance amongst this phase. The meals business ought to proceed to coach shoppers about seafood sustainability by sharing seafood sourcing tales and highlighting seafood produce certifications.
Implications for Supermarkets
Shoppers are shopping for and cooking seafood greater than ever earlier than, so the chance to share your sustainable seafood practices is paramount. Additionally, even when seafood shoppers aren’t buying seafood on-line, they’re spending time in your on-line platforms — so why not talk on these as properly? We anticipate the 41% of shoppers in search of certifications and sustainable seafood practices to solely enhance, which can proceed to reinvigorate curiosity within the seafood counter.
Obtain the must-read 2021 Power of Seafood for insights on well being and well-being, cooking seafood, sustainability, and way more.
[ad_2]
Source link
