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Nora Vasconcellos. Photograph by Giovanni Reda, courtesy of Adidas Skateboarding.
A brand new digital brief documenting the rise of skateboarder, Nora Vasconcellos, premieres this week in celebration of Adidas’s first feminine skilled rider becoming a member of the model’s world skateboarding group.
“Nora” is a 15-minute digital brief charting Vasconcellos’s journey from a younger woman receiving her first board on Christmas, to changing into the self-actualized lady {and professional} that she is right now. Directed by Webby-award profitable Giovanni Reda and produced by Adidas Skateboarding, the cinematic snapshot offers an inside have a look at a charismatic skater and her expertise navigating a predominantly male-led business. Her type is fluid, her persona infectious, and her dedication unwavering.
Rising up in an athletic household in Massachusetts, Vasconcellos says she was outside lots: rollerblading, mountain biking, taking part in soccer, and hockey within the winter. Impressed by skate boarders like Grant Taylor and Reggie Rocket from the cartoon present “Rocket Energy,” she began skating when she was 14 years previous.
She not too long ago turned the 2017 Vans Park Collection World Champion in Shanghai in September.
“From an early age, I simply thought I wasn’t going to work as laborious at anything,” she says of her love of skateboarding. “I feel plenty of youngsters are misplaced, however in the event you discover one thing you’re keen about or enthusiastic about, it provides you an opportunity. I all the time felt like I might skateboard for myself and never care what different folks suppose.”
Photograph by Andrew Peters, courtesy of Adidas Skateboarding.
Vasconcellos is working to encourage extra younger ladies to skate. As a brand new, offbeat voice contained in the skate group, her penchant for pushing boundaries makes her a burgeoning pioneer that the filmmaker hopes will transcend far past the board.
“We have to set the tone for the world,” Reda says. “Issues want to vary, and I feel Nora is coming in to set that tone. We as a society must deal with ladies extra truthful and equal. Hopefully this can convey mild and a focus to that and alter it.”
The brief movie additionally options interviews with fellow skateboarding execs, similar to Lacey Baker and Sage Elsesser, in addition to legends similar to Elissa Steamer, Andrew Reynolds, and fellow Adidas professional rider Marc Johnson, who all communicate concerning the energy of skateboarding to maneuver in direction of extra inclusivity — and the way it will help encourage originality.
Most significantly, the barrier to entry is low, says Vasconcellos. All you want is a board and a few protecting gear to get began.
“Get a skateboard and discover a flat place to observe,” she says. “Discover a pal to affix. It’s trial and error. It’s like using a motorbike — it’ll really feel bizarre at first. There’s undoubtedly a studying curve. However doorways will open. It may be enjoyable and addicting!”
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