JuJu Smith-Schuster to Launch Jewelry Line

Pittsburgh Steelers broad receiver JuJu Smith-Schuster is understood for his aptitude on and off the sector, however he’s now channeling that model into a brand new enterprise enterprise.

Smith-Schuster is launching his personal line of high-end jewellery and grillz, a collaboration with superstar jeweler Greg “Grillz” Zaks. The partnership was introduced in an interview with Flaunt Journal on Monday.

.@TeamJuJu is moving into the high-end jewellery enterprise.

The Pittsburgh Steelers receiver teamed up with Greg Zaks aka Greg Grillz to design a brand new line of customized grillz and high-end jewellery, per @FlauntMagazine. pic.twitter.com/A4bJGs7M7f

— Entrance Workplace Sports activities (@FOS) February 23, 2021

The thought to enter the area developed from Smith-Schuster appreciation for style and the excessive finish equipment.

“Rising up, sports activities has at all times been a enjoyable factor for me. It at all times stored me occupied and helped with staying out of bother,” he mentioned. “The style side simply got here together with it. Figuring out that after I used to be making my very own cash, I used to be in a position to purchase stuff I appreciated and started carrying and appreciating increased finish gadgets. It got here hand in hand.”

For Smith-Schuster, the collaboration is one other alternative to develop his model, which is already one of many strongest within the NFL.

“I contemplate myself a businessman and have actually began to get into the mindset of myself as a model,” he mentioned. “I began to place extra power into modeling myself after different companies I admired. I’m at all times trying to higher myself and try for the perfect.”

Zaks has carried out work for Smith-Schuster prior to now, designing a number of items for him for the reason that pair met whereas the latter was enjoying his school ball at USC.

“We met at USC and simply clicked. Ever since then, we at all times stored in contact. I at all times revered how Greg was himself and the way he was so keen about his enterprise,” Smith-Schuster mentioned. “After I noticed that and noticed the starvation and fireplace he had in his coronary heart to be nice, it was actually cool. It impressed me to do the identical. I stored that partnership shut and we grew to become greater than buddies, we grew to become a enterprise.”

Zaks evn crafted a customized piece for the star wideout’s canine Boujee.

“I met JuJu when he was enjoying for USC. I made his first set of grillz and the pendant got here shortly after,” Zaks mentioned. “We stayed in contact over the subsequent few years and someday JuJu was curious to know extra issues about my model. We had dinner the subsequent time he flew into city and after that, we each knew we needed to make a partnership occur.”

One of many extra fascinating points of their collaboration is the introduction of residence mildew kits for purchasers trying to buy a customized grill.

Turning into more and more in style in the course of the ongoing COVID-19 pandemic, the equipment permits purchasers produce molds of their measurements when in-person consultations will not be potential.

“Throughout Covid, this helped tremendously as many individuals have been scared to satisfy in particular person,” Zaks mentioned. “As a jeweler, I at all times want to satisfy with my purchasers nose to nose as a result of it’s such a private expertise. Having the ability to have mildew kits delivered to prospects helped remove numerous the fear for folks whereas nonetheless having the ability to create precisely what they needed.”

Smith-Schuster is about to hit free company in matter of weeks after main the Steelers with 97 receptions in 2020. He additionally tallied 831 receiving yards and 9 touchdowns.

Chosen within the second spherical of the 2017 NFL Draft out of USC, Smith-Schuster has 293 receptions, 3,565 yards and 24 touchdowns as a Steeler. He was chosen to his first and solely Professional Bowl in 2018.