adidas by Stella McCartney storms into the new season with the launch of its Fall/Winter 2018 collection

Herzogenaurach, August 2^nd, 2018: adidas by Stella McCartney right now launches into the Fall/Winter 2018 season with a set channelling the ability of nature.  With animal-inspired items designed to equip feminine athletes regardless of the climate, the accompanying message serves as a reminder that everybody can do their bit to guard the world round them. Taking this pledge to the following stage, the marketing campaign options new world ambassador Ming Xi who will deliver the continued mission of LESS IMPACT = MORE POWER to life.

Designed to make a distinction, the Fall/Winter 2018 items function eco-innovative materials together with recycled polyester, Parley’s Ocean Plastic®, ECONYL® yarn and natural cotton, along with razor-sharp expertise akin to Climaheat and BOOST. With prints impressed by the resilience and class of endangered animals and nature, feminine athletes are inspired to take a stroll on the wild facet and transfer with intuition, come rain or shine. 

“Final season, we launched an bold journey with our mission LESS IMPACT = MORE POWER. Now, we’re taking that dedication one step additional. Because the model on the pinnacle of feminine sports activities efficiency and magnificence, we now have a accountability to supply ladies with a selection that enables them to be a part of an answer via our sustainable items and practices. Greater than half of our attire and a 3rd of our footwear in FW18 are made with eco-innovative and recycled supplies, akin to Parley’s Ocean Plastic®. It’s time to be the distinction we wish to see. To behave now and to imply extra in all we do.” explains Stella McCartney.

The launch of the Fall/Winter 2018 assortment coincides with the announcement that Shanghai-born supermodel Ming Xi is the brand new world adidas by Stella McCartney ambassador. Assured. Pushed. Passionate. She is the proper embodiment of the adidas by Stella McCartney lady. She strives to guide by instance and encourage others along with her constructive vitality and thirst for all times. Most at residence when coaching within the nice outdoor, Ming Xi’s love for nature has manifested a need inside her to play an element in defending our planet and to encourage different ladies to imply extra in every little thing they do.

Stella McCartney feedback:

“Ming Xi is strong-minded, inventive and dedicated; attributes and values shared by adidas by Stella McCartney. She is unafraid to tread new trails and discover completely different avenues.  She conjures up different ladies to carve out their very own path – in every little thing from health to type. She’s a real adidas by Stella McCartney lady.”

Sharing her enthusiasm on the collaboration with adidas by Stella McCartney, Ming Xi feedback:

‘The best way adidas and Stella McCartney come collectively of their collaboration is unrivalled. I’m actually impressed by the model’s ambition to make a distinction and its devotion to sustainability, which I can’t wait to get entangled in. In fact, figuring out is an enormous a part of my world and my life as a style mannequin. I really feel very blessed to be a part of this subsequent chapter!”